Welcome to this tenth episode Logo, historypodcastAutoPlus.fr which traces the history of brands through their logos.
For this 10th episodewe track the history of the largest manufacturer in the world, Toyota. Just look at the numbers!
In 2020 alone, the group sold more than 9 million cars worldwide…
Today, the company originally from Japan has crossed 5 continents and sells in more than 170 countries. And if the Japanese brand has achieved such success, it is, in particular, thanks to its great reliability and avant-garde technologies.
A look back at the history of Toyota through the history of its logo!
A story that actually begins after 1948
Sakichi Toyoda, a young Japanese man who is only 24 years old, invents 1Er a mechanical loom from Japan at the end of the 19th centurythousand century. This is a great success that will also revolutionize the textile industry of the archipelago.
But the young inventor does not stop there. Convinced that he could do even better, he spent several years working on a fully automated system for his loom.
In 1924, his determination paid off. With the help of his son Kiichiro, he realizes his life’s dream and completes the automatic loom.
Like his father, Kiichiro Toyoda is a very creative and resourceful young man.
Kiichiro Toyoda didn’t know it yet, but he was about to revolutionize Japan’s automobile industry when he founded the Toyota Motor Corporation in August 1937.
But what do these different ellipses mean, so characteristic of the Japanese manufacturer? The listen here:
Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.