How procurement processes are digitized

Undeniably: today we rarely live without digital technologies. Only in the world of work are the numbers impressive. According to IDC France – Cegid (specialist in market research), at least 70% of large companies in France have started digital transformation. SMEs (companies with less than 500 employees) digitize 53%. The reason? The Covid-19 pandemic, which has forced many companies to experiment with remote work, and therefore to realize the importance of digital technologies. Get information, collaborate between employees, and buy and sell. When everything goes digital, it inevitably affects the economy. In this vein, procurement processes, regardless of the sector, are becoming digital. At the forefront: the car, still a very physical environment that is increasingly moving towards pixelation. The question here is how.

• Digitization of points of sale: Many dealerships are now equipped with touch panels. The idea of ​​all this: to facilitate the sales process for the seller and the customer. Each tablet therefore allows you to take photos of vehicles, offer a 360-degree view, take inventory, set prices and invoices, or even order various products such as spare parts. All this without movement.
• Rental of connecting disk platforms: today there is nothing easier than renting a car online. A few clicks are enough to quickly find yourself behind the wheel of the car you want to drive. Note that there are now many online platforms specializing in car rental. We think of Drivy or OuiCar, which are still leading the way in this increasingly competitive market. We also find Sixt, Kayak or Ada. The ambition of this market is to be fast, efficient and as cheap as possible to satisfy and retain customers. Secrets of attractiveness…and success.
• Car rental by subscription : presented as a flexible alternative to buying a car, the Sixt SIXT+ car subscription is a great success. Everything happens online: the customer chooses a car from among many recent models (sometimes even top models). The only requirement is to be subscribed to the program (a subscription that can be canceled at any time after the end of the 30-day cycle). A thriving business model.
• Online sale of cars with delivery: another digital strategy for the automotive sector? Sell ​​vehicles online and deliver them to the buyer anywhere in France. This is what Autosphere offers, for example. The principle of this idea: to emphasize the advantages of a purchase made 100% online. The first, perhaps, is the fact of giving greater independence to the buyer, who can thus perform all actions from his sofa.
• Ordering a test drive of a Tesla car : “You can apply for a trial online. A Tesla consultant will contact you to confirm your appointment and you will receive a confirmation email with appointment details. You must have a valid driver’s license,” says Tesla’s website. Thus, here the customer can reserve (in advance) a place to test the Tesla in the store. Digitization used by a car manufacturer that specializes in electric cars (and therefore pollutes less).

How are automotive vehicles becoming more and more connected?

While many customers are still very attached to the physical, especially when it comes to making transactions, there is no denying the fact that digital is nothing less than the future of the automotive sector. Now there are no more endless hours spent contacting several dealers: it’s time to do everything directly from the website. This will inevitably affect cars that are becoming more and more connected.

Teenagers of the 1990s still remember these debates surrounding the appearance on the market of a potential electric car that would replace conventional cars that were too noisy and polluting. It is now done. In 2022, things are moving much faster: now the best-selling and most popular car will be the one that is the most connected, relevant to the times. With the advent of digital technologies, vehicles are inevitably changing. The electric car, which emits less CO2 than a traditional car, is becoming increasingly digital, which makes its business model even more attractive.

The best example today is certainly Tesla. The American company, which was not given much attention at first, managed to attract a whole series of investors… making it a benchmark, if not the Benchmark, in terms of electric cars. It must be said that the company under the leadership of Elon Musk has developed a completely new business strategy: mastery of battery and engine design, optimization of energy use thanks to electronic control or even autonomy and fast recharges. Not to mention his extremely clever social media strategy that became a hit, thus attracting a very important new audience: the younger generation. On Instagram alone, the brand is strong with 9.6 million followers. It’s no surprise to know that the steering wheel of a Tesla car can turn into a video game controller.

For autonomous cars, we keep the manufacturers Google, Valeo or Ford. But striving for perfection is always a relevant topic. Therefore, the only slogan for modern entrepreneurs who want to seduce investors: innovation. And especially when it comes to digital.

Do you need to improve your digital skills to improve your employability?

In the car, everyone adapts. Entrepreneurs, investors, builders… all are changing their habits to model themselves on a new model, decidedly more digital, that is important in the sector. The question then becomes: to improve your employability and thus stay in tune with the times in the world of work, should you develop digital skills?

The answer is yes. Especially for Thibaut Trezier and Marine Le Niger, two French serial entrepreneurs, who can offer a solution thanks to Digital Winner Academy, a web marketing training. This combines several goals: First, plan a step-by-step web marketing strategy. But also build online visibility through social media, SEO, ad buying, and email. So it’s very clear: with Digital Winner Academy, you open the door to a certified 35-hour CPF-compliant training course. The web marketing curriculum is, of course, 100% online.

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We had access to the study to form an opinion, and here’s what we kept:

There is no more traditional learning that bores more than it allows you to gain knowledge. Finished those in which you do not find meaning. From now on, with Digital Winner Academy, make room for innovation, dynamism and learning in tune with the times. In the program with Marin and Thibault: at least 15 hours of videos, 10 hours of practical cases on your project and 10 hours of training with the two founders. The model is inspired by successful American startups and therefore has everything you need: Excel dashboards, conceptual templates to implement your web marketing…

We love :

• Thanks to Digital Winner Academy, we go directly to the point, to the main point. We forget about superficial details and focus only on what will allow us to grow quickly and increase productivity quickly.
• Short and concise videos (maximum 10 to 20 minutes). A trendy system when you know that social media giants like Instagram and TikTok are working on short videos. We also fell in love with the coaches’ practices and observations. A way to offer advice from real professionals (10 years of digital experience) with these training entitlements (CPF credits, jobcentre, OPCO)…
• A pleasant impression of the rapid movement on our project in general cooperation with dynamic experts in the field of digital marketing.