Introduced last June, new Peugeot 408 deserves admiration from all sides. That’s the message Peugeot wants to convey with the launch of this new device, designed to get people talking about its new fastback SUV coupe based on the latter.

The Lion brand has been participating in the exhibition since 4/08 Museum of the Louvre-Lance an unexpected sculpture: a kind of glass sphere in which a Peugeot 408 replica floats, and which can rotate to reveal the style of the model from all sides.

Peugeot 408: an unprecedented sculpture in the Louvre-Lance

Imagine and realize it unpublished sculpturePeugeot turned to the agency “OPEn” and the creative studio “Superbien”, which unites a team of artists, engineers and technicians. The result, exhibited at the Louvre Museum in Lance, is a monumental sculpture entitled “Sphere”which seems to defy gravity.

“Peugeot moves and innovates in all areas. The transparent sphere designed for the new Peugeot 408 clearly demonstrates the appeal of our new model in all its aspects. This creation fits perfectly into the overall system that expresses the new identity of the Peugeot brand.”Phil York, director of marketing and communications of the French brand, said on this occasion.

How you defy gravity with a new #Peugeot 408? It was impossible to do. Watch the Sphere spin to reveal the unexpected appeal of this new one #Peugeot 408 #PlugInHybrid from all angles. pic.twitter.com/nvwF4rM7Lh

—Peugeot (@Peugeot) August 8, 2022

Peugeot 408: a unique work

The Lion brand clarifies that this unique work, created for the creation of the new Peugeot 408, will be reused later, in the context of future events. Therefore, we should probably see it at the next Paris Motor Show, which will be held in Paris from October 17 to 23, 2022.

“We really liked the idea of ​​this ephemeral work, original and frankly pleasant to look at, which perfectly emphasizes our novelty. The unique style of the new Peugeot 408, obviously appreciated by many observers who have already discovered it, was presented in a very original way in this wonderful and modern setting, which is the lens of the Louvre »– adds Linda Jackson, CEO of the Peugeot brand.

Peugeot 408: Released at the end of 2022

The marketing the new Peugeot 408 will be released by the end of 2022and the first deliveries are expected in early 2023. Prices will be announced soon, so we should know more before the school year starts.

Under the hood, the model will receive engines borrowed from the Peugeot 308: a three-cylinder 1.2-liter PureTech gasoline engine with a capacity of 130 horsepower, as well as hybrid gasoline engines with 180 and 225 horsepower. A 100% electric version should join the catalog later.

If they’re not so close on paper, it’s hard not to compare these two French UFOs! In search of a compromise between style and practicality, Renault Arkana and Peugeot 408 will quickly compete in dealerships… https://t.co/T4aSgYuyxv

— AutoPlus (@AutoPlusMag) June 24, 2022