Over the years, car design has evolved, and manufacturers continue to change its styling. This is, for example, the case of McLaren, which plans to transform itself.

Updated styling for future McLarens

Recently, the British firm introduced a new design language that will be presented on its next cars. The latter aims to strengthen differentiation between models and allow the brand to enter new segments. Then he signs Tobias Suhlmann, a former Bentley, Volkswagen and Aston Martin designer who has returned to McLaren as design director. Under his leadership, a new DNA was developed, which was named “Performance by Design”. The latter is based on five fundamental principles that will guide the appearance of each future model: epic, sporty, functional, purposeful and intelligent. These pillars will then lead to sporty and assertive style, which leaves room only for the most necessary. In addition, the ergonomics will be redesigned and designed to help the driver take full advantage of the car’s performance. A very ambitious project for a Woking brand that wants to grow in depth.

Even more dynamic McLarens

But in concrete terms, how will this new style be translated? At the front we have to find a fairly low hood with symmetrical elements that creates a strong identity. Inspired by the legendary McLaren Can-Am cars, the smooth side line will emphasize the efficiency and performance of the brand’s cars. Finally, the rear end will be open, a bit like the McLaren F1, allowing hot air to escape from the engine. In addition to these exterior elements, McLaren promises enveloping cockpits reminiscent of the brand’s F1 exploits. However, the intelligent design with concave surfaces and a forward view ensures that the driving position is never oppressive. Tobias Suhlmann explains: “In the future, to take the next step, we will have to change and move the brand forward. The portfolio will be larger and we will have to consider different transmission technologies […] Are there more than two seats? Very likely, and that’s something we have to pay attention to.”

However, at this point it remains to be seen when the first McLaren with this new design language will be unveiled.