Will the future be exclusively electric? No, at least not according to Toyota. This was repeatedly said by the brand president Akio Toyoda, who has always been skeptical of the efforts of many manufacturers regarding electric cars.
The Japanese manufacturer itself and its Lexus brand have only recently entered the scene of electric models, and it is for this reason that of the more than 11 million cars sold worldwide in 2023, only 104,018 (0.9%) will be 100% electric. And if it is true that the brand is preparing to release several electric cars in the coming years, it has no intention of abandoning heat enginesfar from there
Thermal and hybrid engines will continue to exist elsewhere than in Europe
During a conference held in front of 200 executives and directors of the company, Akio Toyoda reiterated the strategy “major engine development project”. The announcement follows a statement made at the Tokyo Motor Show a few weeks ago, where the Japanese leader confirmed his desire to continue working on heat engines. This was stated by Akio Toyoda in this regard electric vehicles will never exceed 30% of the market, regardless of technological progress. Therefore, the remaining 70% will be occupied by gasoline, hybrid and hydrogen cars.
Among other things, he has long argued that hydrogen engines could potentially offer an alternative solution, and Toyota is conducting tests in this regard by participating in certain Japanese competitions, including but also by intensifying its research and development around hydrogen utilities.
What is the future for Toyota?
If we look at what’s new from Toyota over the next few years, we’ll see a strategy that runs counter to many of its competitors. After updating the GR Yaris, the brand is preparing a supercar, probably equipped with a non-electrified engine. In addition, sales of the new Land Cruiser will begin in 2024, which will initially only be available with a diesel engine.
At the same time, the brand is also ready to get serious about electrics, starting with a B-segment crossover based on the Urban SUV concept that will arrive in 2025 and a possible electric Land Cruiser.
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Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.