This year, Kaufland in Romania once again celebrated the International Day of Persons with Disabilities with a series of events aimed at promoting diversity both in the labor market and at the societal level. As a sign of solidarity, on December 3, the company lit up the Kaufland store and head office on Barbu Văcărescu Street in purple, symbolizing support for people with disabilities, once again expressing its commitment to equal opportunities at all levels.

Kaufland is an active promoter of diversity and inclusion, and through the ACCES (Employment of Candidates with Special Requirements and Development) program launched in 2019, the retailer invests in the professional and social integration of people with disabilities. More than 450 colleagues with disabilities have become part of the Kaufland team, and another 700 special vacancies are open for new members who want to join.

To continue its efforts to promote inclusion, the company lit the Kaufland store and headquarters in Barbu Văcărescu purple on December 3, together with new ACCES ambassador George Balte, a former wheelchair rugby player and marathon runner. and motivational speaker. This action was launched as a sign of solidarity as part of the Purple Night Romania initiative run by the Romanian Diversity Chamber of Commerce (RDCC). In addition, because the Kaufland team is defined by unity, employees wore purple hoodies as a symbol of support for people with disabilities.

“We firmly believe in the power of diversity and know that only together we can make a difference. That is why, together with George Balte, we are confident that we will be able to continue the acceptance message. We support people pushing their limits, and we’re here to provide an accessible environment for them to realize their potential.”,stated Esther AngelescuDirector of Recruiting and Employer Branding, Kaufland Romania.

For Kaufland, 2023 was a new opportunity to support people and encourage tolerance. Therefore, on the occasion of Diversity Month, the retailer launched the Diversity Trolleys project, aimed primarily at Kaufland employees in Romania, who have the opportunity to work in an environment open to their needs and expectations, as well as to candidates. interested in joining the team. In addition, because innovation is what characterizes the company, this summer the retailer launched “Kaufland Dance Talk”, a unique recruitment campaign for the hearing impaired.

As part of the ACCES program, the retailer has also supported initiatives by organizations with shared values ​​aimed at promoting diversity and inclusion. Among the shares supported in the second half of this year, we mention:

• Kaufland-BRD Wheelchair Tennis Open 2023
• Romanian Accessibility Awareness Day 2023
• Inclusive Recruitment Conference 2023
• The availability of Lake Titan in Alexandru Ioan Kuza Park (IOR) with the Smile Kayak Association
• Gala “Voices of People with Disabilities” together with the “Open Your Heart” Association.
• Business summit for the disabled
• Gala in honor of dignity at the Palace of Culture in Iasi

Anyone who wants to become part of the Kaufland team has several ways to apply: online, at careerere.kaufland.ro, by email [email protected], by phone on 021 91 32 or by contacting colleagues at the information desk. in any Kaufland store in Romania.

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About Kaufland Romania

Kaufland is one of the largest retail companies in Europe with 1,500 stores in 8 countries, 148,000 employees and a network of 172 stores in Romania. In 2023, Kaufland Romania received the Best Buy Award certificate for the fifth time, which certifies that it is a chain of stores with the best ratio of quality and price in the local market. Kaufland also has the “Customer Friend” award for the company with the best customer service, awarded by the international institute ICERTIAS after market analysis. Our goal is to apply the most innovative technologies in the field of retail trade so that customers can enjoy fresh products with the best value for money, promoting sustainability and local products. For more information, visit www.kaufland.ro.

Article supported by Kaufland Romania