Since 1999the American consulting company Interbrand studies and analyzes the world’s most powerful brands. The top 100 are presented in the annual study Best Global Brands, which considers all candidates according to three criteria: “financial performance of the brand’s products or services”, “the role of the brand in the purchase decision process” and “brand strength” as it relates to “guaranteeing the company’s future profits “. As every year, the upper part of the rating is occupied by large technological giants: Apple, Microsoft, Amazon, Google and Samsung, respectively in the TOP-5. Coca-Cola is in eighth place and Nike is in 9th.
4 car brands in the TOP-20
But there are also car manufacturers! On the 6th place in the ranking of the best global brands 2023, we find Toyotawhose brand value increased by 8% compared to 2022. In fact, the Japanese car manufacturer is “the best car brand in the world” or “the most ambitious car brand”, depending on how you see it… And the others? just behind Mercedes the value of the brand increased by 9% compared to last year and now ranks 7thd place. In 10th place, at the end of this Top 10 we see BMW. The propeller manufacturer rose 3 positions compared to the 2022 ranking thanks to a 10% increase in brand value. Let’s also mention Tesla, which is in the top twenty, at 12 positionsunchanged rating compared to last year.
Toyota, the first place is justified
The world’s leading automotive group, This year, Toyota has increased the number of new products. Already in the electric segment, with the first full year of the first bZ4X model, as well as the bZ3 sedan, only in China. The brand does not hide its ambitions in the electrical sector, one after another 15 concepts presented at the end of last year. On the part of the hybrid, its edge, the Japanese have updated a significant part of their range: Prius, CH-R, Yaris, Land-Cruiser and Camry. It has also launched new products in other markets, such as the Century, Grand Highlander and Crown Signia SUVs, as well as the all-new Crown sedan. A title that seems well-deserved!
Read also:
Toyota wants to reach the level of ultra-luxury with its SUV Century
Lexus is delaying the arrival of its new Yoke steering wheel
New Hyundai Tucson (2020): presentation, price, trim
Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.