Ahold Delhaize, one of the largest players in the global food retail market, which currently owns 19 brands worldwide, including Mega Image, announces that it has reached an agreement to acquire Profi Rom Food, which operates the Profi store chain. in Romania, from MidEuropa.
The deal is subject to regulatory approval and is expected to close in 2024.
By combining two brands, Mega Image and Profi, which have already been appreciated by customers, the group will expand its presence at the national level, thus providing opportunities and benefits for customers and employees, contributing to the complementary service of both communities in the cities. areas and in rural areas.
Jesper Lauridsen, COO of Central and Eastern Europe, Ahold Delhaize: “Romania is an attractive market, the development of which is supported by serious investments. We are pleased to continue to contribute to the development of the local food retail market, now also with Profi, which becomes part of our Ahold Delhaize family of brands. The stores of the “Profi” network will expand and complement the already existing network of “Mega Image” stores. We have significant experience in developing best practices as well as integrating into the local culture, and we are confident that with this acquisition we will be able to bring even more value to the communities we serve in Romania.”
Mircea Moga, CEO of Mega Image: “We are enthusiastic to welcome Profi to join us in the Ahold Delhaize family. This is a landmark moment for the retail industry in Romania, unique in size and at the level of our group. We are two strong brands that complement each other, and together we will be able to make a significant difference through what we offer our customers every day: local, fresh and healthy products from an extensive network of local producers, an even better range of own brands, national and international, offers that best meet customer needs. We will bring together talented and loyal employees who share common values and will continue to treat customers, communities, suppliers and teammates responsibly.”
The international press release sent by Ahold Delhaize regarding the acquisition of Profi Rom Food from MidEuropa can be viewed in the original version at the link.
Who is Ahold Deleuze?
Ahold Delhaize is one of the world’s largest retail players in the supermarket and e-commerce segment. Local brands in the portfolio serve 60 million customers each week, both in-store and online, in the United States, Europe and Indonesia. Together, these brands employ more than 414,000 people in 7,659 grocery and specialty stores, as well as the largest online store in Benelux and leading online stores in Benelux and the United States.
Headquartered in Zaandam, the Netherlands, Ahold Delhaize is listed on the Euronext stock exchanges in Amsterdam and Brussels (ticker: AD), and its American Depositary Receipts are traded on the U.S. OTC market and quoted on the OTCQX International Market (ticker: ADRNY). For more information, visit: www.aholddelhaize.com.
About Mega Image
Mega Image, founded in 1995, is one of the largest supermarket chains in Romania, which network currently includes 969 stores in Bucharest, Cluj-Napoca, Iasi, Constanta, Ploiesti, Brasov, Oradea, Timisoara, Bacău, Sibiu and other cities in Romania. countries under the Mega Image and Shop&Go brands. Mega Image strives to offer consumers daily quality services and an assortment of nutritious, healthy and safe products at affordable prices. Mega Image is part of the Ahold Delhaize Group.
About Profi
Profi is an important food retailer in Romania with a network of more than 1,650 stores throughout Romania supported by six distribution centers. Profi has more than 28,000 employees nationwide and generated revenue of more than €2.5 billion in the 12 months ending June 2023. Over the past six years, Profi has successfully implemented an expansion strategy supported by investments in infrastructure, digitization and human resources. During this period, Profi has significantly increased its digital presence and capabilities, developing a mobile app that has nearly 2 million users.
Source: Hot News
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