Introduced in November 2016 and launched on the market in July 2018 Jaguar I Pace it was not easy. Faced with a surge Electric SUVs and tough current competition, the British model could not find its place. Due to the fact that the year 2022 passes under the sign of difficulties at Jaguar Land Rover, the new CEO of the group made a radical decision:I’m Pace will not be extended from now until the end of his career scheduled for 2025 year.

Unfavorable context and ruthless competition

After satisfactory sales of the E-Pace and F-Pace in 2016, Jaguar decided to electrify the first model in its catalog. With a power of 400 hp. and with an autonomy of 470 km, the SUV then presented a good technical sheet for that time. Selling for €78,380 at launch, the model had what it took to find a place in the market. The only competitor is opposite Tesla Model X 75D, offered for 86,000 euros. Everything has changed a lot since then.

Later, a global pandemic, gigantic deficits and record inflation left their mark. The I-Pace now costs more than €93,100, but above all, the mass arrival of electric SUVs has changed the situation. Let’s take a case Model Ylaunched in 2020 and on offer today for €45,990 from us or… 40,990 euros after bonus ! Finally, the massive entry of Chinese manufacturers into the market

The I-Pace is selling well, but the group is struggling

Last year it was a little more than 7300 units I-Pace cars that have been sold worldwide are more than 10% of the brand’s total sales. Despite these encouraging numbers, the situation with Jaguar is far from good. The year 2022 passed under the sign of a sales fall by 28%. for Jaguar, and its Land Rover subsidiary also recorded a an alarming 21% drop deliveries compared to the previous year.

The arrival of new CEO Adrian Mardell after the resignation of Frenchman Thierry Bollore was also accompanied by significant changes. The new man at the head of JLR decided, he there will be no second generation I-Pace. While his predecessor wanted to see a new iteration, the new manager prefers to wait for the arrival of new Jaguar electric offerings based on the specific JEA platform.

Meanwhile, the I-Pace will continue to be sold until 2024 or 2025. First of all, it also makes it possible to reduce CO2 emissions in the English group, which consists mainly of large thermal SUVs.

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