Philip Morris International announced today the launch of the new IQOS ILUMA in Romania, an event that really impressed those present. A show in the truest sense of the word, from the speakers and the information they provided, to the design, lighting and tunnel that took the guests to a “new level”. Because when we talk about the launch of IQOS products, we know that innovation and technology are at home.

Launch of the new IQOS ILUMAPhoto: Philip Morris Romania

Images from the IQOS ILUMA presentation:

During the presentation event, Mircea Scaunasu, General Manager of Philip Morris in Romania, presented the benefits of a smoke-free future and what 30 years of presence of Philip Morris International in Romania means.

Tommaso Di Giovanni, Vice President of International Communications, and Denis Strobykin, Director of Marketing and Digital Technologies of Philip Morris Romania also told the guests about the main features of the new IQOS ILUMA, a new revolution in heated tobacco. The device never needs to be cleaned, it is more stable, has no blade and is equipped with the new integrated SMARTCORE INDUCTION SYSTEM technology.

“Today marks a leap forward for PMI and IQOS, as well as for adult smokers and our community of IQOS users. These are adults who would otherwise have continued smoking but decided to quit, inspired by progress and the confidence to move forward together. We believe that this is the biggest step we have taken to accelerate the realization of a smoke-free future,” Jacek Olczak, CEO of Philip Morris International, explained to the audience in a virtual address.

IQOS ILUMA emits 95% less harmful substances than cigarettes and is the most innovative device developed by PMI. IQOS ILUMA can be found on the Romanian market in two variants: IQOS ILUMA PRIME and IQOS ILUMA.

IQOS ILUMA PRIME Available in four colors, has an elegant design, made of anodized aluminum, fabric cover. The new device can be customized both in terms of smartphone connectivity features and offline with a wide range of accessories, including charger covers or handle rings.

IQOS ILUMA it has a design similar to that of previous generations of IQOS, offering an improved experience and a consistent taste during use. It is available in five colors with optional accessories such as support rings and interchangeable doors.

Article supported by Philip Morris Romania