“We want people who search for property through Blueground to be able to find it, even if it’s not ours.” With this phrase, the head of the promotion department of the company, Giorgos Kleivokiotis, describes to “K” the reason for the decision to purchase a digital platform for renting out furnished apartments, Nestpick. The latter specializes in the rental of furnished houses on contracts for more than 30 days, which is also the sector in which Blueground operates.

In this context, with the acquisition in question, the Greek company will create a network of partners, which it will call the Partner Network. Through this and the use of the Nestpick platform, the number of homes that Blueground customers will have access to will more than double. Specifically, 18,000 more homes will be added worldwide, in addition to the 15,000 already available through Blueground. In practice, these will be objects of third-party companies, which will enrich the choice of interested parties. In 2022, Nestpick had over 15 million users and bookings exceeded 74 million euros. Nestpick, founded in 2016, will continue to operate as an independent platform under the leadership of Aan Özcan, and its current CEO, Ömer Kuçukdere, will join Blueground as VP of Affiliate Network, bringing his expertise to the development and international expansion of Blueground’s Affiliate Network. . This is Blueground’s third acquisition in the past twelve months, having previously acquired Brazilian real estate technology startup Tabas (proptech) and furnished housing company Travelers Haven.

Furnished rental platform Nestpick manages 18,000 homes worldwide.

“With the purchase of Nestpick, in addition to the platform itself, we will also absorb its leadership team who will help us develop a network of partners so that our clients can find the property they want in the area they want. they want it. During periods of high seasonal demand, such as the current one, most of our properties are already rented out, as a result of which we cannot cover excess demand,” explains Mr. Kleivokiotis.

This new service will soon be launched in the US market, which is also the most mature, and will gradually expand to other countries and markets where Blueground has a presence. In fact, Mr. Kleivokiotis does not rule out the possibility of joining the Athens market to the network in question. Today the company rents out 1200 apartments and houses in the Attica basin. More than 30% of the demand comes from companies and the remaining 70% from individuals. During the summer months, tenants primarily prefer residences in the southern suburbs and generally on the coast of Attica, followed by objects in the center of Athens.