cats “force out” the main characters of famous paintings, for example, in “The Kiss” by Gustav Klimt, in order to attract visitors to museums in Vienna.

Vienna Tourist Board uses Artificial intelligence create copies of classic Austrian works of art, replacing their main characters with your favorite felines.

The campaign aims to encourage tourists to visit the Austrian capital and “see the art behind AI art” in its more than 100 museums.

In The Kiss by Gustav Klimt (1907-08), the figures are replaced in the later Non-Art campaign by furry, adorable creatures; a cat occupies Egon Schiele’s 1912 self-portrait, and cats abound in his Tower of Babel by Pieter Brueghel. Senior (c. 1563).

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The campaign aims to show that The art of artificial intelligence is only possible because the algorithm uses real work done by real people as a benchmark., and the originals can only be seen in Vienna. The stream of Viennese modernism that revolutionized the art world over a century ago lives on and influences art today with the help of algorithms that drive AI creations,” said Norbert Kettner, CEO of the Vienna Tourist Board.

Along with this light-hearted side of the campaign, the Vienna Tourist Board has chosen art critic Markus Hübl to talk about Viennese art and dive into the intersection of AI art and art history in a short film.

Source: RES