Their expectations are high Greek merchants on the course of sales of “Greek clothes” Easter and especially her summer seasonwhere is the wave tourists This is expected to stimulate the market. At the same time, representatives purchase reports that the first trimester “wasn’t particularly strong” for him garment industrywhile, despite their expectations, they remain cautious due to accuracy but also upcoming elections. “Easter is critical to the sales process as this year April starts with a rise in the minimum wage, which drives up incomes, and inflation deescalates. This will bring the market back to normal.” refers to “K” A spokesman for the Knitting and Ready-to-Wear Association of Greece, adding that March, traditionally a difficult month for the clothing industry, was sluggish as, among other things, consumption was affected for two weeks by the tragic accident in Tempi.

“For the clothing and footwear sector, the first quarter was not particularly successful, initially due to a protracted discounts and offers made before the statutory winter sale period. In surveys, we found that 30% of businesses, especially in clothing and footwear, made some kind of offer during the Christmas period, which means that part of the world was shopping at that time,” says Theodoros Kapralos, President of Piraeus Trade. Association and Vice President of ESEE. He also highlights that sales of thick items (jackets and coats), which generate high turnover, did not perform particularly well in the first quarter, as we did not have a harsh winter this year, while he notes that inflation but energy costs did not allow households to make “impulse purchases”.

Easter is high hopes mainly for children’s clothing companies, while merchants wait for the summer season to increase their turnover with the arrival of tourists. “Of course, this will depend on accuracy, but also on other factors, such as elections, since the market usually freezes before and after elections,” says Mr. Capralos. In 2022, clothing retail sales exceeded 3.1 billion euros for double-entry bookkeeping businesses, an increase of 18.4% compared to 2021, according to SEPEE data.