After focusing on online sales in recent years, amid trends imposed by pandemic restrictions, retailers are now having to rethink their brick-and-mortar strategy to meet consumer expectations. According to the latest PwC Global Consumer Insights Pulse 2023 survey, consumers want a personalized and digital experience to spend as little time as possible buying and actually paying for products.
When asked what would be the most important thing that would improve their physical shopping experience, 27% of respondents cited assistance from knowledgeable sales advisors as a top priority for half of baby boomers.
At the same time, for 16% of respondents, the most important thing is the ability to use self-checkout machines, to use a retail website or mobile application in a store to search for specific products (15%), in second place is the ability to use “scan and go” devices and applications (12%), which allows bypassing service buildings.
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The article is signed by Ruksandra Tarlescu, partner of PwC in Romania
Article supported by PwC Romania
Source: Hot News
Lori Barajas is an accomplished journalist, known for her insightful and thought-provoking writing on economy. She currently works as a writer at 247 news reel. With a passion for understanding the economy, Lori’s writing delves deep into the financial issues that matter most, providing readers with a unique perspective on current events.