“Ioli” or nothing. With this phrase speaking with “Catimerini” immigrant businessman from Sweden Ilias Georgiadis showed at least his love for that particular brand bottled waterwhich is now owned by the eponymous Swedish foundation Sterner Stenhuswater, which from 1991 until today belonged to Athens Brewery. A love that has a lot to do with the fact that although Mr. Georgiadis was born in Sweden, he comes from Lamia, where he actually lived for two years in the late 80s. Official announcements about the deal are expected today. This move, which came after the rescue of the winery “I. Boutaris and Son shows that Mr. Georgiadis is also interested in the food and beverage business, in addition to the real estate business, as it should be noted that Sterner Stenhuis is a key shareholder in real estate company Premia Properties. . As he himself showed speaking with “Kathimerini”, explores other cases of wineries in Greece, while modernizing the “I. Butaris and son.

The agreement with Athens Brewery provides that the land and building that houses the Ioli factory will be transferred to Premia Properties, while bottling activities will be transferred to the Sterner Stenhus group. Employee contracts also pass to the new owner.

On the Athenian Brewery side, the move is in line with the Heineken Group’s broader strategy to phase out non-beer and spirits activities in general. After all, a month ago Heineken’s subsidiary in Slovenia, Pivovarna Laško Union, headed by Mr. Zulis Minas, former CEO of Athens Brewery, sold soft drinks SOLA and ZALA to the Slovenian company Nika Bev. Croatian fruit juice producer Stanić Beverages to focus more on beer production.

Ioli Bottling Company was founded in 1991 in Moshohori, Fthiotida and started operating in 1993 with water coming from Oichi. Although the plant is one of the largest bottling lines in Central Greece, the market share of Ioli water in the Greek market is relatively small.