In recent weeks, the sharp drop in prices of certain brands of electric cars has caused a lot of ink. He is now CEO of Renault, Luca DeMea, which talks about the topic. He said such a sudden drop in prices is not “healthy for the (future) electric car industry,” according to Autocar.

Tesla is a bad example

We will remind you that at the beginning of the year it was the electric giant Tesla that surprised everyone, including its customers! Prices have actually dropped to €13,500 for one night on some models… This is especially true Model 3, which saw a dizzying price drop for the entry level. Prices for other models also decreased, but to a lesser extent. While some rushed to purchase this top-of-the-line sedan, some customers were very unhappy with the news as their order form was already in hand…

Other manufacturers followed suit

To follow suit and attract customers, other brands have also dropped prices significantly. This is especially true Ford in the USA who has reduced prices with Mustang Mach-E from to 9000 USD discounts VinFastthe Vietnamese manufacturer also wants to carry out significant promotions on some of its models to neutralize the effect of the announcement.

But in Europe, this price reduction was not received too positively. This is the case of Luca de Meo, CEO of Renault, who fears that falling prices will eat into the profits of all electric car manufacturers.

While this may sound like the whim of a greedy CEO, he says it could have long-term consequences for the industry.

We remind you You are here claimed that the brand was able to lower prices due to increased efficiency in the creation of the Model Y and Model 3. The latter are indeed made in Shanghai, for example, for the British market.