With sales down 0.9%, 2022 closed for the sector Supermarket, while turnover, of course, increased by 5.8% as a result of price increases, which averaged 6.8% for the industry. For now, the picture is similar to 2023, with research firm IRI pointing out that early signs in January show that the decline consumptionwhile prices continue to rise. However, we will have a clearer picture of food inflation in January, as well as how the prices of household items for direct consumption were formed in the first month of 2023, on February 15, when ELSTAT national consumer price index. Wave accuracy pushed consumers towards private label products, bringing their share in 2022 to the level of 2017, when the country was still under the MOU regime.

Declines in sales were recorded across all three major supermarket product groups, with the biggest drop in 2022 compared to 2021 in household products (cleaning products, detergents, stationery, etc.), a decline of 5% . In personal care and beauty products, sales fell 3.8%, while the decline in sales in food was marginal, at 0.3%.

Sales increased 6.5% for food products, 4.7% for personal care and cosmetics, and 3.1% for home products.

A total of 11 main categories of supermarket goods saw a decrease in sales in 8. The largest decrease was observed in the category of detergents and cleaning products (5.3%), followed by frozen food (4.9%), other household items. (4.8%), dairy products (4.3%), alcoholic beverages (3.9%), personal care and beauty products (3.9%) and food preparation materials (0.4%). 2022 ended with an increase in sales in the categories of snacks (2%), soft drinks (1.6%) and packaged foods (1.2%).

In addition to higher prices, consumers have also had to deal with reduced supply as a result of suppliers and retailers’ decision to hold back their profits. Shared food sales fell 0.6 percentage points, according to the IRI. compared to 2021, while sales of household items (down 3.2 percentage points in 2022 compared to 2021) and personal care and beauty products (down 2.1 percentage points) decreased even more. P.). .

Rising prices and shrinking supply have led a large proportion of consumers to switch to private label products, which has also prompted supermarket chains to invest even more in them. In addition, the driving force behind private label products is the “home basket” as retailers choose to place many products in this category in it in order to make their own “basket” more competitive. According to IRI data, the value of private label products was 16.3% in 2022 compared to 14.8% in 2021, with sales up 16.4%.