Ten years of operation and hundreds Advertising campaigns in Greece and Greek destinations in Abroad completes this year Marketing Greece. To date, the company has invested more than 12 million euros, all from the private sector, in actions to promote Greek tourism. With the aim of strengthening Greek tourism by repositioning and promoting the tourism product, Marketing Greece creates the image and reputation of Greece. It was founded in 2013 by the Association of Greek Tourism Enterprises (SETE) and the Hellenic Chamber of Hotels (XEE) and is a non-profit company.
He has cooperated and continues to cooperate with the Ministry of Tourism and EOT, with almost all regions of Greece, local authorities, agencies and associations from all over the country, the private sector, small and large businesses, domestic and international tourism. . “Working with everyone is a strategic choice for us,” said Joanna Dretta, CEO of Marketing Greece, during an event she hosted yesterday with her board of directors to mark the company’s tenth anniversary. In 2023, Marketing Greece will focus on a number of initiatives, mainly highlighting the values of sustainability.
To date, the company has invested more than 12 million euros in activities to promote Greek tourism.
The event at the Benaki Museum was attended by, among others, Eutychios Vassilakis, President of Aegean, Yannis Paraschis, CEO of Athens International Airport, Agapi Sbokou, Vice President of the Board of Directors. Greece Marketing and Phaea Resorts CEO, Achilleas Constantakopoulos, TEMES President, Giorgos Vilos, Fraport Greece General Manager Development, and Marina Valvi, Aegean Marketing Director. Giannis Retsos, President of the Association of Greek Tourism Enterprises, emphasized that “with a focused strategy and a long-term horizon of action, today we have managed to go through a rather long, difficult, but at the same time significantly educational path, and after ten years of progress, Marketing Greece proves that a vision can become a reality through cooperation, unity of efforts and hard work.
Source: Kathimerini
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