Markets both from physical stores and also from online trade channel is now selectable Greek consumerswho, following the international path, seek to realize markets them from different trading channels. Today, although 76% of Greeks shop online, the momentum of the physical point is unabated as many people need to go shopping after the pandemic. According to studies Focus Bari and Pluhost, which is called per annumGreeks spend an average of 644 euros in physical stores and 510 euros on online shopping. The average spending on purchases in physical stores for young people aged 16-34 is 623 euros, while for people over 65 they decrease by almost 100 euros and amount to 519 euros. As for online shopping, the average spend of young people aged 16-34 is 538 euros, and over 65 years old – 408 euros.
According to the study, over the past two months, 95% of respondents answered that they had made purchases in a regular store, and 78% – in an online store. According to the study, consumers in Greece prefer to shop online: because of better prices and offers (74%), because they save time (62%) and avoid going to physical stores (55%).
50% said they shop online because they find more choices, while 49% say ordering online saves them from waiting and queuing at physical stores. As for physical stores, they are chosen because of the opportunity to receive the goods immediately (69%) and the possibility of physical contact with the goods (65%).
A nationwide survey conducted in October 2022 on a sample of 700 consumers aged 16-74 also shows that the dominant means of payment in physical stores as well as in the digital channel is the debit card: 44% in the first case and 46% in the second.
In physical stores, the second most popular payment method is cash with 37%, while in online stores it is cash on delivery with 19%. Pharmaceuticals and nutritional supplements are the first to enter online shopping, with 86% making this type of purchase.
They are followed by: clothes with 72%, cosmetics with 69%, underwear and swimwear with 61%, sportswear and shoes with 61%, books with 57% and gifts with 54%.
Source: Kathimerini
Lori Barajas is an accomplished journalist, known for her insightful and thought-provoking writing on economy. She currently works as a writer at 247 news reel. With a passion for understanding the economy, Lori’s writing delves deep into the financial issues that matter most, providing readers with a unique perspective on current events.