OUR Elon Musk hit like one tweet which contained a video praising him. This tweet featured prominently in the timelines of thousands of users, even those who didn’t follow it. Wala Asfarwell-known technical website browser.

And so far cute Asfar’s tweets haven’t arrived four digit likesMusk’s retweet took him to the unthinkable for the same amount 7000 reactionsexcluding retweets. Musk was back on our screens.

The truth is that ever since he took over the reins of the popular platform, for an astronomical price $43 billionthe eccentric tycoon turned the platform into “Twitter Mask”, and not its users.

It was everywhere – once you log in, you can’t help but find it in front of you. His tweets have ranged from unabashedly provocative or humorous with a quirky tone to heavily political—he went so far as to propose candidates for the U.S. midterm elections, causing an uproar as the proposal post went viral. wanted. In short, it was seen by as many users (and where…) as Musk decided on his own.

Roller coaster

A few days ago, he posted another one on his personal account. referendum (there were some sayings about whether he should unblock Trump or should he remain CEO…):”To make political comments or not? The public said to do. But…

While Musk was enjoying this rollercoaster ride of (alien) horror, he lost his title richer peace. He even wrote it down Guinness record, with the largest property loss in history. Referring to his evidence ForbesGuinness said Musk lost approx. $182 billion between November 2021 and the beginning of this month. Data from Bloomberg Billionaire Index show that he lost $200 billion around the same period.

At the same time, Musk undresses to one all the time. socializing parkourTwitter appears in headlines almost daily, but not with positive publicity.

Many users began to get tired – some left, the most loyal ones asked to change course. And it came. One has been in development for a few days now Twitter redesign by his standards tik tak. What does it mean; That the user sees the tweets recommended by the algorithm, in addition to posts from the accounts they follow.

In a conversation with “K”, Professor of the Department of Administrative Sciences and Technology of the Athens University of Economics, Diomedes Spinellisexplains exactly what is happening at this time – almost – in all social media.

“What we see on newer social networks like TikTok or older ones like facebook and Instagramis that more attention is paid to an algorithm that selects content, not users, i.e. our social contacts. Because of this, social networks are changing a lot. We are moving from social media to content distribution in an algorithmic way.”.

Social networks have the ability adjust the algorithm and they do it all the time various options “They can say, for example, that users who have a lot of followers look tall, or those who have a lot of likes, or those who are in the same area,” notes Mr. Spinellis.

Algorithm and its variants

According to the British edition Evening standardthe latest change to Twitter may be the most controversial.

As part of the redesign of their application for iOSsocial network now displays one Newsline tagged “For you” by default, including recommended tweets from accounts that the user is not followingwho, however, has the ability to change his timeline with a “latest” feed, where tweets from people he follows appear in chronological order.

However, Twitter every time the user closes and opens the app will return to the same algorithmic planner.

See the tweets you want to see. Starting today on iOS, swipe through tabs to see tweets recommended by “For You” or tweets from accounts you follow.

— Twitter Support (@TwitterSupport) January 11, 2023

The Twitter algorithm shows suggested tweets based on various “hints”, including which profiles the user frequently interacts with, the topics they follow, how popular the tweet is on the user’s network, and so on.

For now, the change is limited to iOS, meaning it will affect those who use Twitter on iphone and ipad.

As part of the update, Twitter removed star icon at the top of the app, which allowed the user to set their timeline to show recommended or most recent tweets. The icon remains available for android and those who are bound through it www.twitter.com.

It is not known if the update will also apply to them, or if it will be a pilot version for a while. However, the development was criticized by users who compared it to TikTok, which shows every user a stream of clips.”For you”, which he thinks he will like (and was pre-selected by the algorithm).

It’s worth noting that TikTok’s ability to quickly display content that suits users’ tastes has contributed to its significant growth in recent years. Even new users who are not familiar with the app can instantly see the full content stream.

A successful model is usually copied by competitors. Twitter is believed to be aiming to achieve the same level of engagement, although it risks alienating its existing users – especially its diehard base – with its sudden changes.

“There was ostracism in ancient Athens”

You are invited to comment on this present and future from Twitter, Prof. Diomedes Spinellis highlights: “What is worrying is what happens when a person changes an algorithm, the way it works, for an environment that many use. It is expected, however, that the moment we entrust global information – or at least a significant part of it – this will be done. And it’s about social problemto what extent do we accept that they have such powerful media as this management model.”