Home Economy Electronic Food Market Records Strong Growth in 2022

Electronic Food Market Records Strong Growth in 2022

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Electronic Food Market Records Strong Growth in 2022

Her reinforcements distribution serviceas well as her small retail through his creation electronic food marketwith the acquisition of the companies of the Mouchal group, which played a decisive role in the latter, were key elements in the development of efood last year.

In particular, in 2022, efood recorded a significant increase in the number of stores integrated into its services across the country, which has exceeded 21,000 to date, maintaining the positive growth of partner stores that it has shown in recent years. At the same time, there was a 62% increase in local stores such as wineries, greengrocers, flower shops and butchers, as well as an 18.5% increase in stores using the email delivery service. Now 4,000 local stores and 7,500 stores use the efood delivery service. Recall that initially efood worked only as a platform for orders, and later a delivery service was added.

The e-food market was the service with the highest growth for e-food in 2022, with orders tripling compared to 2021, due both to a general change in consumer preferences and to the evolution of the service itself, which at the Codex level has integrated 61.7% more production compared to the previous year.

It is worth noting that in addition to the increase in orders from the e-food market, which tripled in 2022 compared to 2021, a 25.7% increase in order frequency per user was recorded. This is due to a change in consumer habits, as well as increased hours of operation of the electronic food market (until 12:30 at night, as well as on Sundays and public holidays).

In terms of preferences, e-food users are gradually increasing their online payments (a 21% increase compared to the pre-COVID period for all e-food services), while for supermarkets and small retailers they are choosing all available categories products, with the main choice of sausages – cheeses, stationery, milk and cream, pastries and eggs, margarine and butter. 20% of the total number of orders are transactions.

In the new year, efood plans to further develop its partner store network, add new store categories, significantly increase the dynamics of the e-food market, increase turnover and profitability, and further expand the services provided by efood.

Author: newsroom

Source: Kathimerini

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