With 45 years of presence in the Greek trade, the My market family is taking the next step in retailing. After research, preparation and a carefully planned strategy, the company decided to develop a nationwide chain of stores on a franchise model. My Market Local is the supermarket next door. A modern, friendly and functional space that invests in new collaborations with creative people who can start their own business with very little initial capital. The know-how, combined with the accumulated experience of a company with many years on the market, has contributed to the creation of a flexible and competitive four-point franchising business model. My Market Local, firstly, is located in the central parts of the urban fabric, with heavy traffic, close to schools, utilities and public transport stops. Secondly, its size varies between 120-200 sq.m., on one level, so that it is easily accessible to consumers. Thirdly, it includes from 3000 to 4500 active codes. And fourthly, it has the ability to work longer hours and also stay open on Sundays.

The company is committed to funding the majority of the investment in the new local My market store and is supporting its partners along the way with training, consulting support and operating system development. The first My market Local stores have already opened in two of Athens’ most historic districts, Kypseli and Kallithea. An important criterion for choosing the My Market network is that the company undertakes the financing of most of the required investments, so the initial capital is a manageable and affordable amount for a novice entrepreneur. The company undertakes the research and evaluation of the market, the search and construction of the store, so in fact the business is rented on a turnkey basis. At the same time, the chain provides an excellent education and training program for both the entrepreneur and the entire staff to keep the store running at its best and most efficiently.

Collaboration and interaction is perhaps the most basic element of My market’s corporate culture, part of their DNA. With branches in Attica, the islands and the Greek mainland, it is one of the most recognizable supermarket chains in the country, listening to international trends and the needs of the Greek consumer and becoming part of their everyday life.