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Tesla: when Elon Musk’s behavior affects sales Auto Plus news in your smartphone Auto Plus news in your mailbox

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Tesla: when Elon Musk’s behavior affects sales Auto Plus news in your smartphone Auto Plus news in your mailbox

For several years, and since the launch of the Model 3, Tesla seems to be on a little cloud. Elon Musk’s company, which was once again on the verge of bankruptcy, has recovered well and is now a hit all over the world. Really, Model Y was even the best-selling new car in Europe with all engines combined. The sedan is usually the electric vehicle with the most registrations on the planet. Suffice to say, Tesla is no longer the small brand it was a few years ago when it launched its first roadster.

Deterioration of relations

And one of the strengths of the brand is also its very strong relationship with customers. Indeed, the latter’s attachment to the manufacturer has always been very strong. In addition, Tesla is always well positioned in the ratingAmerican agency MBLM which ranks companies based on the emotional connection they have with their customers. And so far, the manufacturer has always been in the top ten, taking second place last year behind Disney and ahead of Apple. Mercedes arrives in 6th place. But everything can change a lot for the American company thanks to Elon Musk.

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Irritated drivers

Indeed, in the weeks since the Twitter takeover in particular, Elon Musk makes many pranks and shocking statements, not to mention his positions in favor of Donald Trump, which are not to everyone’s liking. And it affects customers. According to MBLM, some would even be ashamed to drive cars of the brand. The director of the agency claims that ” When I see people saying they’re not thinking about buying a Tesla anymore, or owners shying away from driving one, I think we’re about to hit a tipping point for the brand“. Let’s hope Elon Musk catches up…

Author: Mary Lizak
Source: Auto Plus

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