Mail private label products to set the tone and brands that will overwhelmingly come from Greek companies rather than multinational corporations, much discussed “shopping basket” is in its fifth week of implementation. Catalogs announced yesterday by networks Supermarket and from the retail services of the platforms efood and Wolt are characterized, perhaps more than in any other week, by stability both in terms of prices and types. There are chains, even among the top ones, where neither a decrease in prices nor an increase was recorded, fortunately, and any deviation is associated with the replacement of one product with another, another brand and quantity. Stability – stagnation, according to others – prices for most goods are confirmed and Ministry of Development which, in its announcement yesterday, states that 71.2% of the products (581 out of a total of 816) have remained price stable compared to the previous week.

The above, according to market participants, is due to the following: firstly, since there are not so many branded suppliers in the “basket”, and the share of transnational corporations is even smaller, the margin that retailers should have to compete only with private labels will begin to be limited. Secondly, suppliers and retailers are waiting for prices, as well as products that will be included in the “household basket” and “holiday basket”, announcements of which are expected in the coming days, given that during the Christmas period Parallel promotional programs.

The five largest networks by turnover presented the following picture of the “baskets” announced yesterday:

“Sklavenite”: About 42% of products are produced under their own brand. Price reduction based on comparison of the same code registered for only 2 products.

AB Vasilopoulos: 57.5% of products are produced under their own brand. Food prices remained at the level of the previous week, while there were minimal changes in the composition of products.

Lidl: The price reduction was only for one product, and the already scarce branded goods contained in the hard discounter’s “basket” were reduced even more.

My Market: This is the chain that once again made the most changes to its “basket” on a weekly basis, as only 17 of the 54 products remained the same. Thanks to these changes in the codes, the chain achieved a significantly lower basket cost (a 9.65% reduction in the total basket cost according to the Ministry of Development), so the Minister of Development, Adonis Georgiadis, will visit the chain store today. He will also visit a Kritikos store. The share of private label products in the My Market “basket” is approximately 38%.

“Mazuts”: The northern chain Helladic has made several changes to codes and prices, with the share of private label products reaching 52%.

electronic food: Exactly the same as last week was the “basket” presented by the platform.

Volt: There were several price cuts in the “basket” of the Wolt Market, as well as code changes.