DENT ESTET Group, part of MedLife Medical System, announces the opening of a new dental clinic in Arad together with MedLife Genesys. The partnership is the first in the national expansion strategy of the dental medicine market leader in Romania, DENT ESTET, which holds a controlling stake of 51%.

Thus, DENT ESTET covers a portfolio of 17 dental clinics in 9 major cities of the country: Bucharest (7), Timisoara (2), Sibiu (2), Brasov, Cluj-Napoca, Oradea, Ploiesti, Craiova and Arad.

Integrated digital dentistry at the DENT ESTET clinic in Arad

In seven state-of-the-art dental departments in the new clinic, patients will have access to integrated digital dental services, high-end equipment developed worldwide, a digital radiology center that includes CBCT from KaVo OP 3D™, and personalized procedures offered by a multidisciplinary team of 10 dentists, which meets the standards of efficiency in all 17 clinics of the country.

“Arad is already becoming one of the strongest regional healthcare centers, so partnering with Medlife Genesys was a natural fit given our national expansion plans. We believe that Romanians should enjoy integrated dentistry, and the new clinic offers patients all the services they need for oral health, which is an important condition for the health of the whole body. Together with our partners, we decided to change the perception of a visit to the dentist. We want to offer the residents of Arad, as well as the surrounding areas, a unique experience in their journey to a healthy and aesthetic smile. At DENT ESTET, the patient’s health is approached in a multidisciplinary manner, and diagnostic and treatment solutions are adjusted to obtain maximum results.” said Dr. Oana Taban, CEO and founder of DENT ESTET.

The development of the design project of the new clinic was entrusted to the young architect Ada Tache, a permanent employee of the DENT ESTET group. Among his relevant experience, we mention the important collaboration with the famous architect and industrial designer Karim Rashid, with whom he realized the architectural concept of the laboratory at the Faculty of Dental Medicine in Tirgu Mures, a unique project in the educational portfolio of the Faculties of Dental Medicine in Romania, opened in 2021.

Dental health of patients and digitization, priorities for DENT ESTET for almost 24 years

More than 70% of Romanians suffer from untreated dental diseases, although most of them can be prevented at an early stage with proper oral hygiene and regular visits to the dentist. In recent years, Romanian patients have been concerned about solving complex problems of implantology, dental aesthetics and orthodontics. For this reason, DENT ESTET constantly invests in the most modern equipment and the stability of the medical team, through the careful selection of doctors and their continuous training, through a culture of sharing and mentoring, so that patients receive a correct and immediate diagnosis, effective dental treatment in comfortable and safe conditions.

A study conducted by Reveal Marketing Research on the behavior of Romanians with an above-average income in urban areas of the country shows that, although concern about oral health is high, according to the answers of 88% of respondents, only 55% say that in order for their level of health I of the oral cavity was at an optimal level. To close this gap, DENT ESTET Arad will meet the needs of Arad residents for comprehensive dental services such as oral rehabilitation in just 24 hours with premium dental implants and effective periodontal treatment plans. In addition, there is currently an increased interest of the population in premium orthodontic and aesthetic dental procedures.

“We are happy to join forces with a leader in dentistry in Romania who has changed the way dentistry is practiced in our country. This is a strategic partnership based on our shared mission to put the needs of patients and physicians first. Together with the MedLife medical system, I am confident that we will develop a highly efficient medical system in this region, as MedLife is at the national level,” said Adrian Jivan, founder and manager of MedLife Genesys Arad.

Advanced technologies available at the Arad clinic include: the WaterLase® laser, one of the most advanced laser dental technologies available worldwide; the EPIC BIOLASE dental laser, an innovation in digital dentistry that promotes safe and precise treatment, but above all increases patient comfort, significantly reducing the sensation of pain and the number of visits to the dental office; ORAL ID lamp to detect oral cancer in less than 2 minutes; 3Shape Trios Real Color intraoral scanner, which reduces treatment time; CBCT computed tomography from KaVo OP 3D™, the highest digital technology, with maximum accuracy in the diagnosis of the maxillofacial condition; Leica electron microscope used in endodontic treatment to save the tooth as well as caries treatment for maximum precision and control.

DENT ESTET continues the strategy of national expansion

In 2021, DENT ESTET confirmed its leading position in the dental medicine market in Romania, registering a turnover of 107.6 million lei, which is 60% more than in 2020.

These results confirm the degree of development and financial performance achieved by the group of dental clinics in the last five years, after the foundation of a strong partnership with MedLife, the largest private healthcare operator in Romania, was laid in 2016.

DENT ESTET will continue its expansion strategy at the national level, as one of the intended goals is to provide access to excellent services to as many Romanians from all regions of the country as possible, as well as to provide a unique dental office experience.