Price cuts on several private label products, small additions of branded products, and exhaustive consumer market research are the foundation. conclusions that occur from the second week of its use “shopping basket”.

Private label dominates – economy shelves empty

“Research” 14 different baskets placed on https//e-katanalotis.gov.gr/household basket shows that the most beneficial for the consumer are those networks that have a wide range of products under their own brand and, therefore, by definition, have a large markup on discounts compared to branded products.

As noted and in the report “Overview of money”: in Sklavenitis, out of 64 products, 34 are private labels; in AB Vassilopoulos, out of 75 products, 51 are private labels. In Lidl, out of 51 products, only 5 are branded, and in MyMarket, out of 52 products, 12 are private labels.

In fact, the visit Supermarket where we conducted the survey, and in the first week of implementation of the measure, it shows that in some cases private label prices have declined, making them even more competitive.

For example, in a large chain store in St. slice, 400 pack gr. this week it costs 3.98 euros, and last week the same package cost 4.45 euros.. Same thing with gouda cheese in slices (pack of 200 pieces) gr.), which is €1.59 this week and €2.16 last year. A dozen of them also “saw” the contraction eggs which fell from 2.59 euros last week to 2.35 euros.

Subsequentlyprices have also come down: sunflower oil (from 3.25 euros to 3.15 euros), lentils (from 1.10 to 0.99), sugar (from 1.28 to 1.15), chlorine (from 0.99 to 0.95), but also toothpaste (from 2.28 to 1.14). Note that of the above, only toothpaste is “branded” (no private label product in this case). This particular chain also added a few branded products this week (shampoo, packaged bread, dishwashing detergent).

Another big one chainwhich also “builds” most of its turnover on its own products, this week the same prices as the first time for private label productsalso by lowering the prices of several cases. For example, packaged fresh chicken from 3.75 euros per piece fell to 2.95 euros. Add-ons for branded products also in this case little, which indicates that the competition of large market players is “played” around their own products.

In both stores, part of the shelves marked “trolley” (ps this week the inscription became more visible), they were empty in the middle of the day. After all, we are talking about products that until recently were advertised the least, now launched in good locations inside stores.

As the lady standing in front of the empty shelves with Carolina rice told K, at 0.76 euros for 500. grams –: “Next accessible Expenses 1.89 euros. Is the difference is huge.” When we asked the staff when the shelf would be replenished, us they said, “tomorrow again,” and the lady next to us said, “so tomorrow we must come earlier.”

It should be noted here that yesterday, during a teleconference held by the Minister of Development and Investment with the board of directors of the Hellenic Food Industry Association (SEBT), he called on supermarkets to step up their efforts regarding the “household basket”. According to the information, at the request of the Ministry for more active participation, Mr.Industry officials have alleged that supermarket chains are engaging in unfair practices.while they emphasized the existence of large supply programs.

Beneficial for many cases purchases in small chains

Interestingly, however, new customers in the case of the “home basket” seem to benefit from both discounters and small supermarkets that do not have their own products. In these cases, the “basket” is voluntarily or involuntarily filled with brands, the prices of which are often better than in large supermarkets.

A typical case is branded fresh milk, which costs 1.19 euros in a discount supermarket (from 1.55-1.60 in large supermarkets), when milk has almost the same price (1.12 euros). private label. And in this case, a specific milk ran out earlier, and employees said “K” that consumers came target in store for a particular product.

However, according to Mr. Georgiadis, in case of empty stalls, enterprises must immediately fill them with the same, and if it runs out, with a similar product at the same price. Yes, amendment made by the Ministry Developmentprovides for a fine of 1,000 to 50,000 euros in those companies that do not have “basket” products available without problems.

Sources “K” note that fixed disposition question is one of the concerns of the ministry, so the basket changes every week depending on the stock in stores. According to them, it will take another week to “revolves» the measure of ‘recycle bin’ is better.

The main image that prevails in most supers market is as follows: consumers who have exhaustively studied the “shopping” lists on the Internet, have also studied the brochures of the offers of each network and visit two or even three stores to find the goods they need, laying out the whole plan on List their purchases. If they don’t find the right item on the shelf, the safari continues.