If the brand Lancia had an illustrious history in the past, especially in motor racing, it has lost its luster since the 1990s to survive only in Italy today, with one model in the catalog: the small Ypsilon.

But the Stellantis group has no intention of abandoning the brand that was once synonymous with itItalian elegance : big investments were put on the table restart Lanciawith a new range that will initially be sold in several European markets.

Luca Napolitano, CEO of Lancia, introduced the strategic piano at the age of 10, with the aim of dividing a reliable and respected brand in the premium segment. pic.twitter.com/gUl2uF7obD

— Lancia (@LanciaAuto) May 20, 2022

Lancia: three new models ahead

A few months ago, Luca Napolitano, the boss of Lancia, announced this the return of the Italian brand in 2024, with three new electrified models in the lineup. These three new models will take the form of a new generation city car Epsilon in 2024and 100% electric high-end SUV in 2026not forgetting the new 100% electric compact generation Lancia Delta, 2028.

Lancia has already made an appointment for us November 28, 2022on the occasion of an upcoming event, called Lancia Design Day : we should know more about these new models inspired by the iconic models of the past such as Aurelia, Flaminia, Fulvia, Gamma or Stratos. An opportunity to discover the stylistic orientation of this brand in the midst of the Renaissance.

Stellantis recently unveiled its roadmap for the coming years, and Alfa Romeo, Lancia and Fiat will all be eligible for an electric future. Indeed, these three manufacturers will only offer EVs for the next few years https://t.co/GJzroelYsh

— AutoPlus (@AutoPlusMag) February 25, 2022

Lancia: new Ypsilon in 2024

The Italian firm has not yet published information about its future models, but the new generation Lancia Ypsilon should be about 4 meters long and will be equipped with a 100% electric engine. The SUV, scheduled for 2026, will be around 4.6 meters long, while the new generation Delta, scheduled for 2028, should be around 4.4 meters long.

Lancia will launch new 100% electric models only from 2026 and then become a 100% electric brand in 2028according to the European roadmap of the Stellantis group.

Lancia: dealer network in Europe

These new models will be used en masse recycled materialsand Lancia should become the manufacturer that will use the largest share of environmentally responsible materials of the Stellantis group.

OutsideItalyLancia will be restarted in France, Germany, Spain, Belgium, Luxembourg and the Netherlands : for this he relies on a a network of 100 dealersare present in 60 large cities, as well as on online sales which is experiencing unprecedented growth: Lancia estimates that 50% of its customers will come from this channel.

Stellantis plans to produce future electric vehicles for the Opel/Vauxhall, DS and Lancia brands at its Italian plant in Melfi. https://t.co/jUCWVrilzr

— AutoPlus (@AutoPlusMag) April 5, 2022