“Everything I create has its roots in my family. I owe my hospitality to my grandfather who made this special place possible. To my father the importance of the details that I want to show in everything we do. I owe a passion to take care of others to my mother. All this makes the hostel created by us special. And my duty to myself is to develop them, to pass them on to the next generation.” Konstantinos Markidis, owner of Opora Country Living in Nafplio, vividly describes the fate and dreams of families and small and medium business owners who strive to continue the legacy of their ancestors and work hard to grow their business. At the same time, they are investing in new technologies to pass on their business to the next generations that are more resilient and sustainable.

Opora Country Living started as a farm and turned into a first-class agritourism guesthouse with the launch of a digital upgrade program supported by Vodafone Business. Advanced technology solutions such as Digital Signage, Facility Management and Temperature Control Advanced Vodafone Businessallowed hotel staff to monitor real-time energy consumption, resulting in greater savings, manage and remotely display advertising or informational content on enterprise screens, and monitor the temperature and operating status of their refrigeration units to ensure hygiene and product quality. accessible.

Reliable partner

Vodafone Business recognizes the importance of small, medium and family businesses for the Greek economy and the need for their digital transformation. For this reason, the company has chosen to act as a trusted partner in their critical leap into the future by providing businesses and professionals with integrated Vodafone Smart Business digital solutions and the ability to work with a Vodafone Business Advisor specialist to fully support them every step of the way.

Like Opora Country Living, all small, medium and family businesses can start their digital journey with Vodafone Smart Business digital tools, working with a personal Vodafone business consultant to guide them through this transition to a world of technology and sustainability.

Subsidizing digital solutions

Under the Greek National Recovery and Resilience Plan 2.0 Digital Media Tools program, businesses can also purchase these services with a 90% subsidy in the form of a voucher. These are financial solutions that optimize business cost management and can be billed monthly to keep costs under control.

Under the program, small and medium-sized enterprises can take advantage of digital solutions costing between 1,000 and 20,000 euros, depending on the number of employees. At the same time, a personal Vodafone consultant will accompany the company in the program throughout the entire process, from application to implementation.

It is worth noting that family businesses make up more than 80% of businesses operating in Greece, providing approximately 2/3 of GDP, as well as jobs in the country. However, according to a related study, 60% of these businesses admit that they do not have the necessary digital tools and appropriate skills to respond to today’s challenges and compete with national and international claims.