
With the annual growth in demand for short term rental 61.8% completed this summer for the Greek market, placing it in first place among the countries of Southern Europe and showing a recovery marked by Airbnb industry and general tourism this year. Bookings in the Greek market increased by 61.8% during the June-August quarter, surpassed only by Norway, with a 71.2% increase, and Hungary, according to the latest pan-European survey by specialist short-term rental analysis company AirDNA. , with an increase of 65.8%.
But even more important is the fact that the Greek market has confidently outperformed 2019. In particular, the number of bookings increased by 24.1% compared to the summer of 2019, lagging only behind Germany, where the growth was about 24.8. %. Evolution stands for predicting its strains AirDNAearlier this year that revenue from short-term rentals this year will exceed the revenue of 2019, which amounted to about 1.4 billion euros.
At the pan-European level, demand in August this year increased by 36% year on year, and compared to 2019, the growth was 0.2%. As a result, total revenue increased 30.1% year-over-year and 16.7% year-over-year due to higher prices this year, with average occupancy just reaching 76.5%. In the Greek market, the average price increased by 2% in August this year, but compared to August 2019, the increase was about 14%.
However, an interesting development is the significant improvement in demand in the center of Athens. In particular, based on the picture of bookings up to the beginning of September, it turned out that for the period of the last four months of 2022 (September-December), there is an increase of 125% in Athens compared to the corresponding period of the previous year.
Short-term rental income this year will surpass the 2019 income of about 1.4 billion euros.
This performance follows a pan-European trend of a gradual return of foreign visitors to major urban centers and not just to popular summer tourist destinations. Thus, in Munich there is an increase of 164% thanks to the current Oktoberfest, the first to be held since 2019, while other European cities also note high “flights”, such as, for example, Lisbon with 144, 7%, Florence with 158 .6% and Venice with 149.6%.
In its previous analysis, AirDNA reported that during the two months from July to August, Kos recorded the largest increase in demand compared to 2019 at 101%, while Tinos also saw a 60% increase. Santorini saw a 58.3% increase in bookings, Corfu 57.2%, Zakynthos 51.7% and Naxos 51.5%, followed by Milos with a 50.4% increase. Rhodes with an increase of 44.7%, while in Mykonos the growth compared to 2019 reached 38.8%, but has already largely recovered from last summer. In Attica, orders returned to 2019 levels, up 164.3% from July-August last year.
Meanwhile, a similar growth trend is observed in terms of the number of vacancies. In August this year, 133,575 properties were short-term leased across the country, up 20% from last year, according to AirDNA. However, this number is down 2% compared to the corresponding month in 2019. However, these numbers do not cover all platforms, only Airbnb and VRBO.
Thus, according to Transparent, a strategic partner of STAMA Greece (Association of short-term rental companies), there are 182,971 accommodation facilities throughout the country. This number is up 25% compared to the summer of 2019 and certainly shows the trend of many homes returning to short-term rentals, especially in popular tourist areas. It should be noted that this size is very reliable as Transparent registers listings of accommodations on all popular platforms such as Airbnb, Booking, VRBO and Trip Advisor, removing duplicate listings as well as illegal properties that do not have a registration number, as indicated. relevant legislation. In Attica, short-term rental housing is 11,328.
Source: Kathimerini

Lori Barajas is an accomplished journalist, known for her insightful and thought-provoking writing on economy. She currently works as a writer at 247 news reel. With a passion for understanding the economy, Lori’s writing delves deep into the financial issues that matter most, providing readers with a unique perspective on current events.