He, too, will have problems in 2023 world market of computing devices (computers and tablets), amid geopolitical and economic uncertainties prevailing internationally. It is expected that the light in the tunnel will appear from 2024, when a gradual recovery of the global market for computing devices will be established, according to the Hellenic Association of Informatics and Communications Companies (SEPE). “Terrible times are coming for the global computer and tablet market,” the International Data Corporation (IDC) company, quoted by SEPE, emphasizes in a related report. Traditional PC shipments are forecast to fall 12.8% in 2022 to 305.3 million units, while tablet shipments are forecast to fall 6.8% to 156.8 million units, according to Worldwide Quarterly Personal Computing Device Tracker. The combined PC and tablet market is forecast to contract by 2.6% in 2023 before returning to growth in 2024. IDC Analysts. They estimate that a further contraction is expected in 2023 as consumer demand slows and demand from the education sector is largely met. At the same time, as they say, businesses will be forced to “tame” their needs for computing systems, given the deteriorating macroeconomic conditions.

A gradual recovery of the market is predicted from 2024.

“While demand is slowing, PC sales forecast remains above pre-pandemic levels,” IDC reports in Mobility and Consumer Device Trackers. And they add: “In the context of strengthening adverse conditions in the global economy, we expect that the deterioration in consumer sentiment will lead to a further reduction in the consumer market over the next six quarters.”

According to the company’s analysis, long-term growth in demand will be driven by a combination of a slow economic recovery coupled with enterprise device refreshes as support for Windows 10 comes to an end. Educational needs, albeit to a lesser extent, and hybrid work, albeit on a more limited scale, are expected to be key support for increasing sales in the market: “If the economic recovery occurs before the next major refresh cycle of computing devices, this could lead to to some market growth in the last year of our forecasts, 2024,” he emphasizes in a related report. However, its authors suggest that sales volumes will not reach the historical maximum of the pandemic.