Influencer marketing is not a new concept, but it is enjoying new transformations as the field becomes more professional. Research shows that after growing more than 40% in 2021, the influencer market will continue to grow rapidly, reaching $15 billion by the end of the year as a result of brands’ appetite for these types of partnerships.

Find out what’s new in the world of influencers – visit the Influencer Marketing Conference 2022Photo: Influencer Marketing Conference

The biggest brands hope to develop meaningful and profitable relationships with influencers and, ultimately, customers. That’s why it’s critical that all marketing managers who develop collaborations with content creators stay up-to-date on the latest trends and transformations in influencer marketing.

The Influencer Marketing Conference returns with a new edition on September 15 at the JW Marriott Hotel Bucharest. This event brings to the fore what’s new in the world of influencers, successful tactics and current trends among brands in a complete guide to influencer marketing for businesses and content creators alike.

Created as a marathon of new ideas and proven strategies, it is the only event in Romania that offers marcom practitioners to apply the know-how to understand the mechanisms and learn how to effectively integrate influencer marketing into their creative campaign plans.

Local and international experts will discuss the opportunities of the moment, propose solutions to current challenges and examine best practices for effective and long-lasting cooperation.

Special guest for this issue is Vic Hagram, Senior Director of Influencer Marketing at Ketchum UK. Vic was recently named to the Influencer Top 50 2020, an annual list of the top 50 marketing professionals with influencers worldwide. A regular at UK shows, events and featured publications, Vic was a judge for the Global Influencer Marketing Awards 2021. With 8 years of experience in Influencer Marketing, Vic has worked with a wide range of clients throughout his career including: Colgate-Palmolive, Nike, Unilever, EA Sports, Hellman’s, Samsung, P&G and many others.

Among the speakers of this edition: Laurenciu Ion (Head of Digital & Media, PepsiCo Romania), Ioana Marzac-Sigarteu (Manager of Communications and Corporate Citizenship, Samsung Electronics Romania), Andrea Lupu (Director of Strategy and Innovation, Starcom and Head of Publicis Impact), Oana Bulexa (Managing Director, MSL The Practice), Aneta Plesha (Industry Manager, Google Romania), Lorena Sherban (Content Creator), Andreja Zanfir (Coordinator of Consumer Analysis and Research, Starcom Romania), Ana-Maria Udriste (Founder). , Avocatoo), Christian China Birta (Managing Partner, Kooperativa 2.0).

The fifth Influencer Marketing Conference will be held in a hybrid format: an offline audience in the conference hall of the JW Marriott Hotel, as well as an online audience. Until September 7, those wishing to participate in the conference hall can order a free invitation on the event website. Between September 8 and 14, access to the event will be available only for a participation fee. The conference can also be watched online both from the office and from home. Those wishing to watch the live broadcast of the event can register for free on the website.

The Influencer Marketing Conference 2022 is an event organized in partnership with Lidl Romania and supported by Banca Transilvania, Cirio, Starcom and MSL The Practice.

More details about the agenda, speakers and registration can be found at www.influencermarketing.ro.