Many companies whose profits soared during the pandemic have found themselves in a difficult position recently as the opening of the economy and inflationary pressures have changed consumer behavior and purchasing power. Among them is an American fitness equipment company. Peloton, Shopify, Netflix and Increase. During the pandemic, several consumers rushed to purchase Peloton fitness equipment as well as take part in the company’s online fitness classes, according to a CNN Business report. As a result, Peloton saw a 139% increase in revenue in the first quarter of 2020 and a 434% increase in its share price. However, this surge in financial performance was short-lived as gyms reopened their doors and people began cutting back on equipment costs. So, last Thursday, Peloton announced a larger than originally expected loss for the quarter ended June 30.

The opening of the economy, as well as inflationary pressures, have changed consumer behavior.

Software company Shopify, which helps retailers sell their products online, has emerged as a clear “winner” during the pandemic, with many companies looking for tools to have an e-commerce presence. However, now its performance cannot be compared with the period of the pandemic. Last month, Shopify’s founder and CEO decided to cut his staff by 10% as a bet for further growth fell through. At the same time, while everyone’s favorite Zoom continues to record profits – with many people still working remotely – it has now dropped significantly.

According to CNN Business, the company’s profit fell by 71% in the first half of this year due to increased costs. Zoom reported a sharper-than-expected drop in revenue last week and presented a picture that disappointed investors, sending the stock down 17% on the day the financial results were released. Finally, Netflix, which added 16 million users in the first three months of 2020 for a total of 200 million users by the end of the year, has already lost 200,000 users in the first quarter of 2022 and another 970,000 in the next quarter.