SEAT recently announced its commitment transition to electric mobility announcing the development and future marketing of a range of fully electric vehicles. The move was part of a broader downsizing strategy ecological footprint companies and meet the growing consumer demand for environmentally friendly cars. At the same time, SEAT dispelled rumors of its demise by announcing significant new investment and reaffirming its desire to maintain double-digit growth.

SEAT will not disappear

SEAT announced plans to develop and sell a range of all-electric models. This decision marks an important step for the company as it commits to overcoming the challenges of the transition to cleaner and more efficient mobility. The transition to electric vehicle production is part of SEAT’s overall strategy to reduce its environmental impact. Aware of the environmental challenges facing the world, SEAT has decided to put electrification at the center of its vision for the future, aligning its production with the strictest energy efficiency standards. In addition to announcing the CUPRA’s entry into the US market, SEAT revealed significant new investments, thereby dispelling rumors about the possible disappearance of the brand. “We want to return the SEAT brand to its rightful place, maintaining last year’s double-digit growth due to new investments in the brand and its models. In addition, we are studying what we can offer in the world of electrics under the SEAT brand.”– said Wayne Griffiths, CEO of SEAT and CUPRA.

Sales growth

This shift to electrification is also a response to consumer demands for greener vehicles. With growing awareness of air pollution and greenhouse gas emissions, more and more drivers are turning to electric vehicles as a viable solution to reduce their environmental impact and contribute to environmental conservation. said that the electric car market has slowed down in recent months, many startups are at risk of disappearing due to lack of sufficient orders. If SEAT wants to succeed, it must be able to attract customers, for example by offering a model with an attractive design and at a price that is acceptable and affordable for most motorists. The development of these new electric models will require significant investment, unless SEAT decides to rationalize its costs by applying the same recipe as CUPRA, i.e. using an existing model (VW ID.3) and adapting it in its own way (CUPRA Born). FYI, in 2023 SEAT and CUPRA delivered a total of 519,176 vehicles worldwideregistering a growth of 34.6% compared to the previous year.