Betano, part of Kaizen Gaming, extends its strategic partnership with the Romanian Football Federation (FRF) until 2030, becoming the brand’s longest partnership worldwide. The extension of the partnership is an important milestone in the collaboration and demonstrates their shared commitment to promoting excellence in sport in Romania.

Over the past two years, Betano and FRF combined their vision and experience for development Betano Romania Cup, one of the most popular football competitions in Romania. In the current competitive season, a new format of the Cup took place, which brought the spectacle closer to fans in the stands and at home.

As part of the collaboration, Betano is actively involved in marketing efforts, working together with an extensive ecosystem of partners, including FRF, media partners and representatives of teams that have qualified for the Betano Romania Cup, to develop campaigns aimed at increasing the visibility of the competition. and facilitate interaction with sports fans. The latest promotion is the development of the TV and digital show Bate Cupa, the first show to feature all 24 teams that have qualified from the Cup’s groups, and combines the football skills of active players with entertainment.

“The history of good cooperation with the FRF and the shared view of the potential of sports in Romania gave us the best prerequisites for the continuation of this partnership, which thus becomes our most extensive cooperation at the global level. The outstanding results recorded in the current competitive format are the best encouragement to continue to contribute together to the development of the sport at the local level.” said Julio Iglesias, CCO of Kaizen Gaming.

“This is a special moment as we celebrate the longest extension of partnership that FRF has ever recorded – the 6-year extension of our collaboration with Betano for the Romanian Cup. This new contract, which is designed for such a long period, reflects the mutual trust between FRF and Betano, as well as the recognition of the significant contribution to the development and promotion of Romanian football. Together, we aim to bring the Romanian Betano Cup to a new level and strengthen the position of this competition as one of the most important sporting events in our country. Our partnership with Betano is not just a commercial alliance, but a strategic partnership that reflects our shared commitment to promoting the values ​​of sport. One of the outstanding achievements of this collaboration is the effort supported by Betano in terms of marketing projects aimed at increasing the visibility and publicity of the Betano Romanian Cup.” – said Rezvan Burleanu, president of the Romanian Football Federation.

The extension of the partnership between Betano and the Romanian Football Federation is a strong proof of the shared desire to promote the development of sport and encourage excellence in Romania.

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About Kaizen Gaming and Betano

Kaizen Gaming is one of the largest GameTech companies in the world. With a focus on technology and people, it aims to improve the betting experience it offers to millions of customers around the world and provide entertainment for sports fans in a fun and responsible way.

Kaizen Gaming owns the premium sports betting and online gaming brand Betano, which has a strong presence in the European and Latin American markets. It has also recently entered Africa and North America with launches in Nigeria and Ontario. The company has more than 2,300 employees worldwide.

Kaizen Gaming is recognized as a leading player in the global sports betting and gambling market, having received several industry awards, including the world’s first of five trophies in one year at the EGR Operator Awards 2023 (“Sports Betting Operator of the Year”, Marketing Campaign of the Year”, “Best Mobile Sports Betting Platform”, “Best Own Product” and “Best Live Betting Operator”).

Betano has been present on the Romanian market since 2016 and is a constant supporter of sports results and elite athletes:

• Romanian Football Federation for the Romania Betano Cup, University of Craiova and FCSB for football;
• Nexus Gaming;
• Sports Car Federation of Romania for the BETANO National Rally Championship.

In addition, Betano is the only sports betting and online gaming operator that was an official sponsor of the 2022 FIFA World Cup and is now an official sponsor of Euro 2024.

For more information, visit Kaizen Gaming.