new Dacia Duster will be available for order from March 12, 2024. To support its launch, Dacia France is unveiling the concept “Live meeting of Dacia”which allows customers to unlock the car through a video with a brand expert.

Dacia Duster: digital launch

Dacia sales are mainly carried out by individuals, who make up 85% of customers. In addition to transparent prices, a stable commercial policy, a strong residual value and a simple assortment consisting of 4 main products, the Romanian manufacturer bets on simplicity digital client approach.
“We aim to meet everyone’s expectations by allowing everyone to decide at what stage they need to visit the dealership (while searching, during purchase, financing or later during delivery). Our strategy is not to sell direct: we will continue to rely on our network.”Sylvain Cursimo, Marketing Director of Dacia in France, said on the occasion.
To support the launch of a new generation of its flagship SUV, Dacia France is implementing this concept “Live Dacia Meetings” from March 6, 2024. This system enables virtually present the car to potential customerspending the car’s arrival at the dealership, which should arrive this summer of 2024.

Dacia Live Meetings: how does it work?

“Dacia Live Meetings” simply offer customers the opportunity to book a video meeting with a brand expert who will allow them to learn about the car live, asking all the questions they want live. These are “live meetings”. possibly until 30.06.2024and will also be opened for the new spring, during April 2024.
In practice, when visiting the Dacia website, the customer will be prompted to book an appointment for a virtual meeting with a brand expert. This video exchange will continue 30 minutesand will allow the customer to take a detailed look at the vehicle and then speak to a brand expert to ask all their questions about the product, price, accessories or even services.
At the end of the meeting, if the customer wishes to continue their journey or submit a financing request, the Dacia expert will direct them to the Dacia dealer of the customer’s choice. He will then be contacted by a salesperson at the dealership to assist him in the purchase process.

THE order there will be a new Dacia Duster opened on March 12, 2024at prices from 19,690 euros.

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