Discount up to 30,000 euros

Last year, Lucid, the American manufacturer of electric cars, entered the European market with… ambitious prices. however, the number of registrations remained below expectations. In an EV market that has faced sluggish demand for more than a year, Lucid has been forced to adjust its prices to stay competitive.
Indeed, Lucid is making a significant turnaround by overhauling its lineup. In Germany, for example, the Pure RWD version, originally listed at €109,000, now available from €85,000, thereby broadening its appeal to a wider customer base. This maneuver is intended to make entry into the world of Lucid more accessible.
Also sees an Air Touring model equipped with all-wheel drive its price ranges from €129,000 to €99,000. And this is not the end, because the Grand Touring variant, which deploys a colossal power of 831 hp. and a range of about 800 km, benefits from a significant reduction of €30,000currently showing a price of €129,000.

Is it enough?

This isn’t the first time Lucid has decided to lower its prices, having already adjusted its prices in August 2023. However, this was not enough to increase demand. Lucid even noted that it had seen a drop in orders, causing it to lower its production forecasts.
These price adjustments are part of Lucid’s overall strategy to adapt to a global EV market that is showing signs of slowing. The key factor is the reduction of state aid, which makes battery-powered vehicles less attractive to buyers. In addition to this price drop, Lucid aims to stimulate demand by offering attractive offerslike a $1,000 bonus on the purchase of certain accessories, and a free maintenance program for two years with any Lucid Air purchase or lease.

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