The ban on game advertising will come into effect in the Netherlands on July 1, 2023. For existing contracts, television sponsorship is allowed until July 1, 2024, but with a neutral display of the logos, without combining them with games or slots.

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The ban on non-targeted advertising comes into effect in the Netherlands on July 1, 2023. However, the Netherlands Gambling Authority notes in a note that existing sponsorship contracts were taken into account when the ban came into effect. For this reason, sponsorship of television programs will be allowed until July 1, 2024. In contrast, sports sponsorship will be allowed until July 1, 2025.

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