Partnerships between the worlds of football and the automotive industry are quite common. In France, the most famous is (or was…) definitely between Sochaux and Peugeot, but the manufacturer decided to withdraw from the Doubs club a few years ago to focus on activities more focused on “its new philosophy”.
Until 2021, Nissan was a partner of UEFA and, in particular, the Champions League. Since then, the Japanese manufacturer has been a sponsor of Manchester City.
German manufacturers such as Audi and BMW are also partners of clubs such as Real Madrid, Barcelona and Bayern, as well as Citroën or Renault for some time with PSG. Volkswagen is also a partner of the French Football Federation.
BYD offensive in Europe
We haven’t had a partnership between European football and Chinese manufacturers yet, but now it’s done. The BYD company has become an official sponsor of Euro-2024, which will be held from June 14 to July 14 in Germany.. The appointment marks a significant transition as BYD takes over from German manufacturer Volkswagen as the tournament’s mobility partner.
UEFA clarified that the world leader in the production of new energy vehicles will provide electric vehicles to various partners throughout the competition. In a press release, the organization emphasized that this partnership is fully in line with its desire to promote a greener and more sustainable European Championship.
Fewer European producers, more Asians
In 2021, the European Football Championship was sponsored by the German manufacturer Volkswagen, and in 2016 by the South Korean Hyundai-Kia.
In 2023, BYD reached an important milestone, becoming the number one electric car market in the world. surpassing Tesla in the fourth quarter of 2024. BYD has delivered more electric cars than its American rival.
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Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.