Since the acquisition by PSA in 2017 Opel returned the color. Although General Motors, which has owned Opel since 1931, has failed to make the brand profitable since the 1990s, it took Carlos Tavares (then head of PSA) only a year to turn it around. in green The numbers speak for themselves: from -2.5% in 2017 at the time of the takeover, Opel’s profit margin increased to 5% in 2018, this is the first year under the name PSA! The range was cleaned (withdrawal of Adam, Zafira and Cascada), the brand positioning was changed and a new product plan was developed. New Corsa, Mokka, Astra, Grandland X and CrosslandAND even the Combo, Vivaro and Movano utilities ! Six years later, the trend is confirmed: Opel is doing much better.
Great performance in 2023
In 2023 Thus, the Corsa became the best-selling city car in Germany and Great Britain (under the Vauxhall brand), for the third consecutive year. In France, the country of small cars, he did not feel too bad, positioning himself in 6th placed place in the segment (19,602 units), trailing the Toyota Yaris. Overall, Opel achieved very good results in France: its sales increased by 19.7%, to 51,876 registrations in total. Brand welcomes his success Corsa (+35% of registrations compared to 2022), Mokka (+9%) and Astra, whose sales have tripled over the year. The brand managed to capitalize on its electric models, the number of which increased by 35% over the year to 7,355 units sold (cars and trucks combined).
New projects of 2024
Thus, the manufacturer from Rüsselsheim starts the year with a bang! 2024 should also be full of great promise as many new features are planned. There Corsa and Grandland (don’t call it “X” anymore), introduced in early January, the new proprietary 48V hybrid engine from Stellantis : 1.2 L with 100 (Corsa only) or 136 horsepower already offered by Peugeot, Citroën, Fiat and Jeep. After gasoline and hybrid versions, it is so Astra Sportstourer electric station wagon which will make its grand arrival this year with 413 kilometers of autonomy. finally, Corsa Electric becomes available for social leasing for 94 euros per month. A replacement Crossland is due to be unveiled at the end of the year, which could resurrect the name Frontera. The large electric coupe SUV Manta is expected by 2025…
Read also:
Opel Corsa-e: what is a city electric car worth?
Test Opel Astra (2022): more understandable than Peugeot 308?
Opel GSe: electrified sports cars of the future
Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.