With Geely (Volvo, Polestar, Lynk&Co, Zeekr) and SAIC (MG, Maxus), BYD is one of the most ambitious Chinese automakers in Europe. Arriving in France at the end of 2022, the brand initially presented three models: Atto 3 crossover, Tang SUV and Han sedan, all 100% electric. Because in addition to manufacturing cars, BYD mainly manufactures batteries. He is world leader in the production of batteries, so its impressive power is significant. As we’ve seen elsewhere, the brand has already launched two additional new additions to its European range: a compact electric Dolphin (a competitor to MG 4 and Renault Mégane E-Tech in particular) and a family sedan (also electric) Stampthe main competitor Tesla Model 3. Soon the brand will present its SUV in France Seal of U which will apply to the Tesla Model Y.

Electric coupe-style SUV

But it’s hard to imagine BYD stopping there. And something tells us about it Song L, a new model, has just been introduced in China, could well come here. Its positioning has already been determined: it is an SUV-coupe that stands between a sedan and a family SUV. This category is attractive, for example, thanks to the successful launch of the Renault Arkana, Peugeot 408, Citroën C4X and Volkswagen ID.5 in recent years. Thanks to its refined style and sporty silhouette, it will undoubtedly find its place among European consumers. All you have to do is see inside: attractive and minimalistic presentationa large touch screen (as in Tesla), sports seats, a projection display and a large number of driver aids and embedded technologies! But his interest still lies elsewhere…

530 kilometers of autonomy for less than 30,000 euros

This is his price/autonomy ratio which is particularly shocking. Just launched in China (8000 orders registered in three days), it is listed there from €24,300, and 28,900 euros in the long version. Half the price of most electric SUVs of this type sold here! And for that price, it offers up to 662 kilometers of autonomy. Of course, you’ll have to subtract about 20% from that figure to go from Chinese approval cycles to European ones, but that still adds up to 530 kilometers of range for a model costing less than €30,000. Sexy, strong and inexpensiveThe BYD Song L would indeed have no problem attracting French buyers. Nothing has been said yet about its future marketing in Europe, but it is known its exceptional servicesyou can’t doubt it…

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