In the summer of 2021 Dacia presented its new visual identity and brand new logo: “Dacia Link”, which consists of the joined letters D and C, symbolizing the bond of trust between Dacia and its customers. From the beginning of 2022, Dacia will modernize and deploy this new visual identity in its commercial network, with new interiors and easily recognizable exterior signage.

In November 2023 more than 1000 points of sale have already benefited from the new brand image: during 2023, no less than 750 sites in the main Dacia network have switched to the new brand image, or 3 sites per working day this year.

Dacia: a more modern visual identity

Outside Dacia sales points, the graphic world should be simple, visible and effective, and khaki color illuminated so that customers can quickly recognize the Romanian brand on flags, totems, signs, as well as in parking lots. This is especially important when Dacia showrooms are attached to the Renault multi-brand group, which allows you to distinguish Dacia sales points from Renault sales points.

Inside, Dacia wanted to implement spectacular graphic elements, highlighting the new brand emblem, as well as the new colors of the Dacia universe, which remind of the adventurous spirit of the company. Therefore, there are new interior designs, furniture and display panels developed with an environmentally responsible and flexible approach.

In 2024, almost 2,000 dealerships will be equipped

By November 2023, more than 1,000 Dacia dealerships in more than 30 countries will have adopted this new visual identity. The installation was carried out gradually: the external cladding of the outlets was completed in the spring of 2022, and the interior was updated in the spring of 2023.

The rollout of this new identity will continue in the coming months with the aim of transitioning all Dacia dealerships to the new signage for the launch of the new Duster in June 2024. In general, it is almost 2000 Dacia dealerships all over the world, in all countries where the Romanian brand is sold.

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