Everything is better at Renault! After the arrival of new boss Luca de Meo in 2021 the brand began a gradual movement into the higher market, moving towards models with the highest potential and the highest added value. specifically, to develop segments C and Dwhich Losange tried to convince at the time. Mégane E-Tech, Austral, Espace and soon Rafale : the onslaught was lightning fast, and in no time the manufacturer’s accounts were back in the green. In the first 9 months of the year, 466,500 cars were sold, which is 20% more than in the same period of 2022. turnover jumped by 27.3%, the operating margin reached a historical level of 7.6%!
After Europe – the world!
In short, Renault has regained color, and now that its position in Europe is strengthening, it’s time to make a statement in other markets around the world. This was the gist of the Brand international game plan 2027 summit held this week in Curitiba, Brazil: determine the strategy of international expansion the next few years. It will already go through a new platform designed for emerging markets: 8 models will be deployed, on segments B, C and D. The same strategy as in Europe : we must develop Renault in the segments that grow the most. The first model of this global strategy: crossover Kardian (B), which will be produced in Brazil and then in Morocco. The brand also presented a pickup concept called Niagara. Enough to demonstrate the potential of this new platform…
Different strategies in BRICS and Southeast Asia
It is planned for adopt a multi-energy range : gasoline, diesel, LPG, E85 and full hybrid. It will be deployed on a priority basis in South America, Africa, India and Turkey. For Southeast Asia, the strategy will be different. Thanks to a new joint venture Horse, which associates it with the Chinese group Geely, Renault will sell large models (segments D and E), which will be assembled at the Renault Korea Motors plant in Busan, Korea. A real step into the high market to finally be able to make a statement in the region. Unlike Carlos Ghosn’s expansionist strategy of selling “everywhere and cheaply,” Renault is refocusing on its key markets to create more value and improve its image. The goal: to double the turnover of car units in 2027 compared to 2019. The countdown continues…
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Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.