The Spanish group Inditex will bring to Romania the only brand in its portfolio that was not on the market, Lefties. The brand’s first store will open in the Promenada shopping center in Craiova Romania is an important market for Inditex, where the company has an annual turnover of more than 2,200 million lei through a network of 138 units by the end of 2022, the Instituto Español de Comercio Exterior (ICEX) said, which includes news from Ziarul Financiar.

As for the Lefties brand, (que translates as “that which falls”), it is mainly known for previously selling at reduced prices products that fell from the collections of other Inditex brands. However, the situation has changed in recent years. On the one hand, the brand currently has its own collections. In addition, the group has invested a lot in changing the concept so that the new stores have a few square meters and include a lot of technology.

In addition, the Craiova store will also have a large area, a concept also used by the Irish brand Primark, which recently opened two stores in Romania.