It has been seven years since Lancia left the French market, which was considered too unprofitable, while the Italian firm tried to establish itself there. Especially against Fiat, whose 500 is a hit and continues to attract customers since the new 100% electric generation. Since 2016, Lancia has been present only in its home market, namely in Italy. But since the creation of the Stellantis group, of which the manufacturer is a part, its future looks very bright. Indeed, Carlos Tavares aims to resurrect the brand from the ashes, giving it new life in Europe.
“Wearing technologies. Wireless technologies. Uncompromising elegance.”
Discover the new Ypsilon range, available from today at Lancia dealers and online.
Even more connections, even more efficient, even more stylish.https://t.co/9hXLk2hptI#LanciaTechAPorter #NuovaGammaYpsilon pic.twitter.com/Vlz1uaUfj8— Lancia (@lancia_official) September 7, 2023
Expected return
Therefore, starting next year, the manufacturer will return, as well as in several countries of the Old Continent, as explained by Joel Verani, general manager of premium brands at Stellantis. The latter actually explains that Germany, Spain, PortugalBelgium and the Netherlands are concerned because they ” where the appetite for Italian brands, regardless of sector, is important“. But then, what will be the first car to sign the manufacturer’s return to France? Well, it seems that we are talking aboutB-segment compact, which will be named Ypsilon. Then it will be a new generation, as the current one is still sold in Italy.
What to expect?
Thus, the latter will appear in the manufacturer’s range next year. But what will be his technical passport? If we don’t know the finer details yet, we do know that this new arrival will be based on the platform of the Fiat 600e and other Jeep Avenger. Logically, it should inherit their electric engine, but will also be available in a thermal version. Later, from 2026, the brand will launch only 100% electric models in its catalog, including a C-segment sedan called Gamma.
Read also:
Lancia: the new concept reveals its interior
Lancia: the beginning of a new era for the Italian brand
Lancia Certified: program for used cars
Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.