Rumors have been circulating for some time, but they were confirmed at the Munich Motor Show, where Thomas Schaefer, CEO of the Volkswagen concern, announced in the columns of the British magazine Autocar that “another role” was planned for Seat.

Remember, Seat is an abbreviation for “Sociedad Española de Automóviles de Turismo” (Spanish Passenger Car Company). In addition, in the spirit of the Volkswagen Group, cars will soon be out of the equation.

Priority in Cupra for passenger cars

When asked what will happen to Seat, Thomas Schaefer answered that “The future of Seat is Cupra”. The leader drew attention to the fact that the group “will invest heavily in Cupra” and defended this strategic choice by saying that customers have gained so much “attached to Cupra”, that it is the fastest growing brand in the European market.

Although it’s not official yet, Seat should become a brand of mobility services, like Mobilize for Renault. Mobility will also include other types of vehicles, starting with the electric scooters that Seat already produces with the MÓ 125 model.

What about the models currently in the catalog?

Meanwhile, the current Arona, Ibiza, Leon and other Ateca models will remain in the catalog for a few more years, but will not be replaced by new generations, or at least not under the Seat badge. The next Leon update could mean the end of the Seat-branded model. Thus, the contract can be from 2024. sold only under the Cupra brand.

For its part, Cupra is working on updating existing models and plans to expand the range with the Terramar, a small crossover, a technical cousin of the Audi Q3. In 2025, the DarkRebel concept should usher in a small electric sports car that will join the lineup of electric cars alongside the Tavascan and Born.

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