From Chinese car groups the most ambitious Undoubtedly, Geely is an example to follow. Despite its very recent debuts in the automotive industry (the first headquarters based on the Daihatsu Charade) dates back to 1998, its development has been amazing. In a few years, Geely entered the high-end market, improved quality and diversified the range of products. Initially limited to developing countries, he sold his models there under special brands: Emgrand, Englon and Gleagle. But these unknown brands would not allow the Chinese giant to develop normally in Western Europe. This is what prompted Geely to resort to external growth. specifically, buy out shares of European brands, or at least known to Europeans. Thus, Geely today owns the builder Volvo, which he developed and maintained until its 100% electric transition. He is also responsible for building the brand. Polestar, the former sports division of the Swedish manufacturer.

After external growth, make way for your own brands

Geely also acquired Lotus, a very famous British sports car brand. Like the former company London International Taxi, renamed LEVC and selling London’s famous black cabs. The group as well smart co-owner (related to Mercedes-Benz). Lynk&Co (from Volvo) and Proton (together with DRB Hicom). Finally, to close this great list, Geely is associated with Renault in the Horse joint venture, for the joint development of thermal and hybrid models. Now that its countless brands are turning around and starting to gain popularity, Geely can afford to launch its own brands, still unknown. This is the case radar, with galaxy, with Geometryand as for us Zeekr arriving in Europe. Founded a year ago, it is dedicated to the production of 100% electric cars.

The arrival of Zeekr in Europe is inevitable

The affinity with Geely is obvious, as its models have similarities with the products Lynk&Co. THE Zeekr’s first model, the 001, is an electric shooting brake (Porsche Taycan Turismo style) that wants to compete with the Tesla Model Y, despite having a completely different philosophy. He promises record range of 1000 kilometers thanks to the CATL battery with a capacity of 140 kWh! As a premium brand, Zeekr offers competitive price-quality ratioespecially in the premium market, which traditionally shines with high prices. Thus, the 001 is sold in Europe from €59,500. (compared to €97,000 for the Porsche, with sporting pretensions, of course). The good news is that Zeekr will be able to fulfill its European orders, and for good reason: the first 001 for our market has just left the factory ! Its first deliveries (to Sweden and the Netherlands) are scheduled for October. Norway, Germany, Denmark and France will follow in 2024. Read also: Zeekr 001 (2022): Chinese production break begins Poland chooses the Chinese for its electrification Arcfox Alpha S (2021): Huawei presents its first electric car