Although the sale of thermal cars will be officially banned by 2035, all manufacturers must find a solution and mass electrify their model range before this deadline. This also applies to Volkswagen, which is increasingly expanding its catalog of fashionable models. Now the company has quite a lot of them, with ID.3, ID.4 and ID.5, not to mention the ID. Buzz just like his brand new ID.7. But other vehicles will see the light of day over the next few years, including a production version of the ID.2all concept presented a little earlier. And it’s paying off, as sales of the brand’s electric models have accelerated.

ID.7 pic.twitter.com/SXM0qTmJq1

— Kyle Conner (@itskyleconner) January 3, 2023

Hard months

The group is now among the top three sellers of zero-emission cars. after Tesla and BYD. But this does not prevent him from being very concerned about his situation and what awaits him in the coming months. In any case, this is explained by its CEO Thomas Schafer, who spoke at a meeting that gathered at least 2,000 top managers of the company. And it’s not quite a time for parties, while the businessman explained that the firm is facing difficult months. According to him, ” hard times are ahead for Volkswagen » until the company implemented large investment which have not yet brought profit and which will not immediately.

Too low profitability

But what is the reason for these fears? They mainly concern the profitability of the company, which would be too low when it is around 3%. In addition, Volkswagen is more than ever afraid of competition from Tesla, as well as Chinese brands, which are becoming more and more important in the European market. In particular, the manufacturer plans to save 10 billion euros over the next three years but he is not yet revealing his plans on how to get there.

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