On the occasion of the 100th anniversary of the brand, BMW Motorrad France declares bind a partnership with the network of motorcycle schools CER : in addition to the BMW Group France Foundation’s commitment to road safety, BMW is participating in driver’s license training for the first time.

“We believe that the technological development of our motorcycles in terms of active and passive safety is not enough to ensure everyone’s safety. In addition, we are obliged to act as soon as the pilot is trained, and for this we wanted to work with CER, one of the leaders in this field in France.”said Pascal Mitsch, director of BMW Motorrad in France.

BMW: partnership to support motor school license

Through this partnership with CER, BMW Motorrad aims to create loyalty and unite the biker community and accompany them on the road in complete safety, while improving the conditions for learning to drive two wheels.

The German manufacturer will offer motorcycles to CER motorcycle schools on preferential terms: BMW G 310 R, BMW G 310 GS, BMW F 750 GS, BMW F 900 R and BMW F 900 XR. Monitors also benefit specific rates on BMW Motorrad motorcycle gear.

For its part, CER will share with BMW Motorrad France information about the needs and habits of motorcyclists, which will allow them to develop the A2 line. This information will allow the BMW Motorrad network consultants in France to better understand the expectations of their future customers and offer them the most suitable motorcycles.

BMW: 360° safety, an approach to safety

Motorcyclists who have completed license training at CER will receive benefitsspecial proposals to purchase your first motorcycle at BMW Motorrad dealerships. Special conditions will also be offered to customers of the BMW network in France with reduced rates for CER training.

BMW Motorrad is committed to supporting motorcyclists to help them realize their passion in complete safety. With approach “Security 360°”BMW is interested in four 4 pillars: the rider, his bike, his equipment and his training.

In addition to the ‘Rider Training’ Experience Box, which allows motorcyclists to take advanced training and road safety courses, this new partnership with CER provides an opportunity to support the motorcyclist from the beginning of studieseven before he handed in his motorcycle license.

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