Elon Musk on Wednesday announced the launch of a new company focusing on artificial intelligence, a still-mysterious project that is expected to be revealed in more detail on Friday, AFP reported.

“The goal of xAI is to understand the true nature of the universe,” the startup says on its website, without giving further details.

Elon Musk himself explained on Twitter that xAI’s ambition is to “understand reality.” The site is announcing a question-and-answer session on Friday on Twitter to discuss this new arrival in artificial intelligence.

The company was officially incorporated in Nevada in March, according to the state’s corporate registry, but says its technical team is based in the San Francisco, California area. At the time of registration, xAI listed Elon Musk as its director.

A few months ago, the billionaire admitted that he had bought a large number of graphics processing units (GPUs) needed to develop artificial intelligence (AI) software, without revealing what he intended to do with them.

“We are a separate company from X Corp,” the holding company that controls Twitter, among others, “but we will work closely with X, Tesla and other companies to advance our mission,” the company said on its website.

Elon Musk already controls Tesla, the aerospace company SpaceX, Twitter, as well as the tunnel construction company The Boring Company and Neuralink, which specializes in neural implants.

The xAI team, “led by Elon Musk,” according to the site, is made up of recognized experts in the field of artificial intelligence, including some from OpenAI, creator of ChatGPT, Google and Microsoft.

In an April interview with Fox host Tucker Carlson, Elon Musk said he plans to “create a third option” among AI heavyweights in addition to Microsoft/OpenAI and Google.