The main strike was launched 1^Er July : 110^d edition of the Tour de France is well and truly underway! Until July 23 of this year 22 teams of 176 cyclists will travel the roads of France and Europe in the hope of winning the famous yellow jersey. This year, the starting signal was given from Bilbao in Spain. Then the runners will pass the southwest and the Pyreneesbefore joining Auvergne, Rhône-Alpes and, finally, Franche-Comté. Arrival at the Champs-Élysées is scheduled for the 21st^d stage. The Tour de France is definitely cycling, but it’s also one hell of a car encounter. Official sponsors accompanying technical teams and race directors have often been noted in the past for their iconic models, dressed in the colors of the Tourand often specially processed for the event.

From French models to Peugeot exclusivity

Back in the 1940s, teams understood the importance watch for cyclists in cars. Provide replacement parts or bike in case of emergency. But also for communicate with them in real time. For this reason, the carriages must be open to ensure communication between them. AND Peugeot 203 specially redesigned and flocked in L’Équipe colors presented with The tower of 1954. In those years, French women were in the center of attention. with Peugeot 203 commercial and 403 roam the roads. At Renault, 4CV, Dauphin. In the house of Simca, convertible Ocean ! All this is changing since 1962: Peugeot becomes an official partner of the Tour de France, its cars get driving exclusivity. with 404 sedans and vans J7 to accompany the runners. Then they come with years with 504, with 604, to 505 ! A beautiful three-color story that continues until 1987.

Fiat then Skoda on the maneuver

A year later, the Fiat group (Fiat, Lancia, Alfa Romeo) takes over ! We see Fiat Kromawith Lancia Kappa and Alfa Romeo 166. Later, in the 90s and 2000s, Fiat Brava, Coupe and Palio appear We even surprise with several copies fiat punto cabriolet ! For the same reasons as Peugeot, In 2003, Fiat stopped cooperation with the Tour de France for financial reasons. A third major player led that year: Skoda ! The Czech brand of the Volkswagen group provides something 300 cars per year for the needs of the Tour. with Octavia and Octavia Combibut also excellent redesigned for race director. This was also used by Volkswagen, p Golf and T-Roc for medical services. The same for Audi with medialized A4s entered service in the mid-2000s. Today and for 20^d leaving for Škodathe manufacturer has made available (among other things) Enyaq iV electric. The Tour de France is also a true showcase for manufacturers witness various events in the automotive sector…

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